Felipe Ferrão
Tax Advisory Manager | Coca-Cola FEMSA | Tax Planning and Consulting @ Coca-Cola FEMSA
About
✔ Attorney-at-Law✔ Certified Accountant✔ Tax SpecialistTax professional with more than 16 years of experience in indirect taxation, tax advisory, tax controversy and tax governance, working for multinational and large-scale companies across the beverage, retail, services and technology sectors.Currently serves as Tax Advisory Manager at Coca-Cola FEMSA Brazil, leading a multidisciplinary team responsible for tax advisory, tax controversy, tax governance, corporate governance, paralegal management, tax automation and strategic business support.Extensive experience in developing and mentoring professionals, performance management and leading strategic initiatives focused on governance, innovation, operational efficiency and continuous improvement.Strong background in indirect taxation, including ICMS, ICMS-ST, IPI, PIS, COFINS, ISS and Import Tax, covering tax advisory, tax controversy, tax planning, tax recovery projects, tax incentives, special tax regimes, tax audits and strategic support for business operations. Also follows discussions and assesses the impacts arising from the implementation of the Brazilian Tax Reform (IBS, CBS and Selective Tax).Works cross-functionally with a wide range of corporate and operational functions, including Finance, Controlling, Legal, Procurement, Commercial, Logistics, Engineering, Technology, Audit and Risk Management, supporting strategic decisions, business initiatives and projects with relevant tax impacts.Among the key achievements throughout his career is the involvement in initiatives that generated approximately BRL 1 billion in tax opportunities for the beverage industry.Invited speaker at the 19th Tax and Fiscal Management Forum promoted by CONFEB (2025).
Brazil
São Paulo
Food & Beverages
Liderança, Imposto indireto, PLP 68/2024 , PLP 108/2024, IBS, CBS, Reforma Tributária, Gestão de pessoas, Desenvolvimento de pessoas, Engajamento de pessoas, Gestão tributária, Mapeamento de processos, Big4, Preparação de proposta, Coordenação de projetos, Comunicação, Comunicação escrita, Gerenciamento equipe, Liderança estratégica, Gestão de equipes
Experience
Education

Direito
ASSONI FILHO, S.; PICHILIANI, M. C.; MORO, M. C. F.; FERREIRA, G.; PINTO, A. R. B. F.. O conceito de insumos para o PIS e a COFINS pela sistemática da não cumulatividade. 2013. Trabalho de Conclusão de Curso (Graduação em Direito) - Universidade Nove de Julho.
Felipe Ferrão's Contact Information
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