Felipe Fabrega Teixeira

International Sales Director

About

Professional with a background in large multinational companies and solid experience across all departments of the Commercial area, having managed many of them. I started my career in Technical Support, moved through the Product (Marketing) Department, Direct Sales, and European Sales, and completed the cycle of my professional journey by taking on the leadership of the entire International Commercial area. I have strong expertise in managing Sales Forces – including Technical Sales, After-Sales, Product, Marketing, and Customer Service – as well as in defining strategic goals and objectives in collaboration with Marketing, Clients, Import/Export, Product, and Pricing teams. Proficient in market and competitor mapping and segmentation, as well as customer profiling, in order to identify opportunities, assess business risks, and build commercial strategies. Expertise in customer service and demand management, with a focus on market fluctuations and seasonality. Skilled in generating realistic demand forecasts based on sales history and minimum safety stock levels (JIT). Experienced in Product Management, including new product development, portfolio review, adaptation and repositioning, sales forecasting, margin contribution analysis, competitor studies, and technical-commercial initiatives with R&D, Intellectual Property, Procurement, Marketing, and Sales teams. Competent in monitoring the entire product life cycle. Proven ability in structuring and leading commercial teams, conducting negotiations, managing conflicts, and solving problems. Extensive international professional experience through business trips across Europe, Asia, Africa, and the Americas, attending trade fairs, trainings, client meetings, and prospecting new business opportunities – with particular emphasis on the 3 years I was expatriated in the United Kingdom.

Country

Brazil

City

Itu

Industry

Machinery

Skill

Analítica, Vendas industriais, Indicadores-chave de desempenho, Marketing de produtos, Liderança de vendas, Cooperação, Relatório, Foco no cliente, Treinamento, Demonstrações, Negócios internacionais, Demonstrações financeiras, Habilidades analíticas, Comunicação, Usinagem, Desenvolvimento a equipe de vendas, Satisfação do cliente, Avaliação de desempenho, Planejamento de demanda, Technical Sales

Experience

International Sales Director

Cortag

2026-1 - Present · 9 mos

Moghi Mirim, SP

Senior Commercial Manager - International

Starrett Brasil

2005-8 - 2026-2 · 20 yrs 7 mos

São Paulo, Brazil

Direct report to the Company’s President, leading a team of 15 employees, 4 sales representatives (Southeast Asia, Japan, India, and the Middle East), as well as directly managing over 20 strategic clients across 3 continents (Europe, Asia, and Africa). Responsible for delivering the company’s annual budget. Frequent client visits aimed at strengthening relationships, negotiating, expanding partnerships, and prospecting new business opportunities. Accountable for expanding product lines within existing clients, as well as opening new accounts. Development and execution of customized sales campaigns tailored to each client/country/market segment. Implementation of customized marketing campaigns for product launches, displays, catalogs, and participation in trade fairs. Delivery of technical training sessions to enhance product knowledge among distributor sales teams and end users. Active participation in leading trade fairs across Europe, the Americas, and Asia to strengthen relationships with existing clients, prospect new customers, and stay updated on Products, Markets, and Competition. Enhanced internal customer experience through the customer service team by ensuring fast support and accurate information. Development of customized commercial policies for international regions, linked to product mix, purchase volumes, and loyalty programs, in order to drive sales growth. Responsible for high-level negotiations, conflict management, and problem-solving with companies and individuals from diverse cultures, languages, and regions. Management of new product projects (follow-up with Engineering, IP, Sales, Marketing, etc.). Monitoring competitor activities (Product, Price, Promotion, Distribution, Commercial Policy, Market Share, etc.). Analysis of profitability and sales performance (BI software).

Sales Supervisor

Irwin Industrial Tools

2004-6 - 2005-7 · 1 yr 2 mos

São Paulo, Brazil

Accountable for driving sales and after-sales of the company’s industrial product line across the North, Northeast, and São Paulo regions, while leading and developing a team of 15 sales representatives to deliver consistent growth and strengthen customer relationships.

Technical Assistant

Starrett Brasil

2002-1 - 2004-7 · 2 yrs 7 mos

São José dos Campos

Responsible for conducting technical visits to customers and distributors, focusing on product approval, competitor conversion, and training users on the correct application of solutions. Actively participated in industry trade shows and events, strengthening market relationships and enhancing brand visibility.

Metrologist Technician

Starrett Brasil

1998-5 - 2001-12 · 3 yrs 8 mos

Itu - SP, Brasil

Responsible for calibrating and generating technical reports for a wide range of measurement instruments, as well as performing on-site calibrations of large-scale measurement equipment for customers, ensuring accuracy, compliance, and excellence in service delivery.