Farhan Riaz

Head of Marketing @ aora athletics

About

🚀 𝐃𝐫𝐢𝐯𝐢𝐧𝐠 𝐒𝐜𝐚𝐥𝐚𝐛𝐥𝐞 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐓𝐡𝐫𝐨𝐮𝐠𝐡 𝐏𝐚𝐢𝐝 𝐌𝐞𝐝𝐢𝐚 & 𝐆𝐫𝐨𝐰𝐭𝐡 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 Most businesses don’t struggle due to lack of effort — they struggle because growth isn’t owned. Ads, creatives, SEO, and analytics work in silos, and marketing isn’t directly tied to revenue. I work as a Head of Digital / Growth operator, owning performance end-to-end — from strategy and paid acquisition to creatives, analytics, and scale — with one goal: turn marketing into a predictable revenue engine. With hands-on leadership across 𝐌𝐞𝐭𝐚 𝐀𝐝𝐬, 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬, 𝐒𝐄𝐎, 𝐆𝐀4, 𝐒𝐡𝐨𝐩𝐢𝐟𝐲, 𝐚𝐧𝐝 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧-𝐟𝐨𝐜𝐮𝐬𝐞𝐝 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞, I’ve helped businesses across 𝐦𝐮𝐥𝐭𝐢𝐩𝐥𝐞 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐞𝐬 scale paid acquisition, improve efficiency, and unlock consistent growth. 💡 𝐖𝐡𝐚𝐭 𝐈 𝐃𝐨 (𝐀𝐭 𝐚 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐋𝐞𝐯𝐞𝐥) ✔ 𝐏𝐚𝐢𝐝 𝐌𝐞𝐝𝐢𝐚 & 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐒𝐜𝐚𝐥𝐞 Own Meta & Google Ads across the full funnel — budget allocation, testing frameworks, scaling decisions, and performance optimization — with revenue as the north star. ✔ 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 & 𝐆𝐫𝐨𝐰𝐭𝐡 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 Translate business objectives into executable growth plans: funnels, KPIs, budgets, and scaling roadmaps backed by data. ✔ 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐓𝐡𝐚𝐭 𝐂𝐨𝐧𝐯𝐞𝐫𝐭𝐬 Guide ad angles, hooks, messaging, and creatives with a strong conversion lens. Performance doesn’t start in Ads Manager — it starts in positioning. ✔ 𝐏𝐫𝐨𝐝𝐮𝐜𝐭, 𝐎𝐟𝐟𝐞𝐫 & 𝐋𝐚𝐮𝐧𝐜𝐡 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧 Support product and offer launches by aligning marketing, creatives, influencers, and demand generation around growth goals. ✔ 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬, 𝐒𝐄𝐎 & 𝐃𝐞𝐜𝐢𝐬𝐢𝐨𝐧 𝐈𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐜𝐞 Use GA4, analytics, and SEO insights to inform spend allocation, identify opportunities, and reduce wasted effort. 📊 𝐏𝐫𝐨𝐨𝐟 𝐨𝐟 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧 - $100𝐊+ 𝐢𝐧 𝐭𝐫𝐚𝐜𝐤𝐞𝐝 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐞𝐝 through paid & organic channels - Managed and optimized paid media budgets across multiple business models - Improved lead quality, conversion rates, and funnel efficiency - Led cross-functional execution across marketing, creative, product & operations 𝐈𝐟 𝐲𝐨𝐮’𝐫𝐞 𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐬𝐨𝐦𝐞𝐨𝐧𝐞 𝐰𝐡𝐨 𝐜𝐚𝐧 𝐨𝐰𝐧 𝐠𝐫𝐨𝐰𝐭𝐡, 𝐦𝐚𝐧𝐚𝐠𝐞 𝐬𝐩𝐞𝐧𝐝 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐥𝐲, 𝐚𝐧𝐝 𝐬𝐜𝐚𝐥𝐞 𝐰𝐡𝐚𝐭 𝐰𝐨𝐫𝐤𝐬 — 𝐫𝐞𝐠𝐚𝐫𝐝𝐥𝐞𝐬𝐬 𝐨𝐟 𝐧𝐢𝐜𝐡𝐞, 𝐋𝐞𝐭’𝐬 𝐂𝐨𝐧𝐧𝐞𝐜𝐭.

Country

City

United States

Industry

Retail

Skill

Digital Marketing Media, Online Media Management, Brand Strategy, Brand Management, Brand Development, Brand Awareness, Brand Identity, Google Ads, meta ads, Performance Marketing, Digital Marketing, Media Consultation, Support Services, E-Commerce, Customer Relationship Management (CRM), WordPress, Microsoft Word, Sales, Microsoft PowerPoint, Microsoft Excel

Experience

Head of Marketing

aora athletics

2025-9 - Present · 1 yr 1 mo

Sialkot

𝐎𝐰𝐧 𝐭𝐡𝐞 𝐞𝐧𝐝-𝐭𝐨-𝐞𝐧𝐝 𝐥𝐚𝐮𝐧𝐜𝐡 𝐨𝐟 𝐚 𝐁2𝐂 𝐛𝐫𝐚𝐧𝐝, 𝐟𝐫𝐨𝐦 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐜𝐨𝐧𝐜𝐞𝐩𝐭 𝐭𝐨 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧. - Lead full brand launch execution covering product design, production coordination, QA, pricing recommendations, and go-to-market strategy - Manage creative direction end-to-end: product photography, model selection, shoot planning, visual guidelines, and ad creatives - Build and executed pre-launch + launch acquisition strategy across Meta and organic channels to drive initial demand and brand awareness - Launch and optimized full-funnel paid media (prospecting → retargeting), continuously testing creatives, hooks, and offers - Align marketing execution with inventory readiness, ensuring zero launch delays and clean demand ramp-up - Establish performance tracking via GA4 and analytics dashboards to monitor traffic, conversion rates, and early revenue signals

Marketing Consultant

William Sons Corporation

2024-2 - Present · 2 yrs 8 mos

Sialkot, Punjab, Pakistan

𝐋𝐞𝐝 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐠𝐫𝐨𝐰𝐭𝐡 𝐚𝐧𝐝 𝐛𝐫𝐚𝐧𝐝 𝐞𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧 𝐟𝐨𝐫 𝐚 𝐁2𝐂 𝐞𝐱𝐩𝐨𝐫𝐭-𝐟𝐨𝐜𝐮𝐬𝐞𝐝 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬, 𝐚𝐜𝐭𝐢𝐧𝐠 𝐚𝐬 𝐚𝐧 𝐞𝐱𝐭𝐞𝐫𝐧𝐚𝐥 𝐠𝐫𝐨𝐰𝐭𝐡 𝐨𝐩𝐞𝐫𝐚𝐭𝐨𝐫. - Designed and executed full digital marketing strategy spanning paid media, SEO, content, and brand visibility - Improved organic search visibility and inbound lead quality through technical and content-driven SEO initiatives - Planned and executed product and brand launch support, aligning creatives, messaging, and demand generation - Built monthly performance dashboards (traffic, conversions, leads, spend efficiency) to guide leadership decisions - Coordinated with production, sales, and external vendors to ensure marketing aligned with business capacity and goals - Supported international visibility via event, exhibition, and partnership marketing

Sales Marketing Manager

XPERT Apparel

2023-12 - Present · 2 yrs 10 mos

Sialkot, Punjab, Pakistan

𝐎𝐰𝐧𝐞𝐝 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐠𝐫𝐨𝐰𝐭𝐡, 𝐩𝐚𝐢𝐝 𝐦𝐞𝐝𝐢𝐚, 𝐚𝐧𝐝 𝐥𝐚𝐮𝐧𝐜𝐡 𝐞𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧 𝐟𝐨𝐫 𝐚 𝐁2𝐂 𝐚𝐩𝐩𝐚𝐫𝐞𝐥 𝐛𝐫𝐚𝐧𝐝. - Planned and scaled Meta & Google Ads, generating $100K+ in tracked revenue - Increased qualified leads by ~35% and website traffic by ~60% within 6 months - Led end-to-end product launches, including offer positioning, creative direction, and seasonal campaigns - Managed and mentored a 5+ member sales & marketing team, setting KPIs and execution frameworks - Optimized full funnel performance — traffic quality, conversion rates, and post-click efficiency - Worked closely with design and production teams to align product readiness with demand generation