Fábio Veras Farinatti

Senior Account Manager @ menlo

About

[PT] Formado pela Universidade Federal do Estado do Rio de Janeiro, sou um profissional poliglota e dedicado, com experiência sólida no setor em vendas e gestão de parcerias B2B. No meu papel atual como Executivo de Vendas Senior na Menlo, me concentro em oferecer soluções personalizadas para empreendedores no setor de franquias, priorizando relações de longo prazo e geração de valor. Na Popai Snack, contribuí para o crescimento significativo e retenção da base de clientes B2B e do tráfego orgânico, além de implementar processos automatizados de CRM e melhorar o Renewal, MRR, CSAT, NPS de clientes e reduzir a taxa de Churn. Motivado por conexões genuínas e resultados reais, busco colaborar com organizações que valorizem inovação e impacto humano positivo. [EN] A graduate of the Federal University of the State of Rio de Janeiro (UNIRIO), I am a dedicated, multilingual professional with solid experience in B2B sales and partnership management. In my current role as a Senior Sales Executive at Menlo, I focus on delivering personalized solutions to entrepreneurs in the franchise sector, prioritizing long-term relationships and value generation. At Popai Snack, I contributed to significant growth and retention of the B2B customer base and organic traffic, in addition to implementing automated CRM processes and improving the customer Renewal, CSAT, NPS and increasing MRR. Motivated by genuine connections and real results, I seek to collaborate with organizations that value innovation and positive human impact,

Country

City

Belgium

Industry

Food Production

Skill

Gestão de relacionamento com o cliente (CRM), CRM, Persuasão, SaaS, Resiliência, Escuta ativa, Implementação de KPI, Gestão de relacionamentos empresariais, Fortalecimento de relacionamento com o cliente, Criação de relacionamentos de contas-chave, Gestão de produtos, Gestão de projetos, Metodologias ágeis no desenvolvimento de aplicações, Metodologia OKR, OKR, Gestão de desempenho, Resolução de problemas, Pensamento estratégico, Trabalho em equipe, Parcerias estratégicas

Experience

Senior Account Manager

menlo

2025-7 - Present · 1 yr 3 mos

Brasil

Building commercial sector from scratch l Enterprise sales • Maintained 10+ monthly meetings with C-suite executives over the last 6 months, building key relationships. • Helped increase by 30% enterprise proposals within a 6-month period, driving significant large-scale contract opportunities. • Secured 100 first meetings with new enterprise clients (Heads, Managers, and C-Levels) in the last 7 months. • Achieved a 30% first meeting conversion rate from outbound pipeline efforts, demonstrating effective lead generation and qualification. • Partnered closely with the Board of Directors, Operations, and Product teams to align sales insights with the long-term product roadmap. [EN] I offer solutions designed to facilitate the lives of franchise entrepreneurs, always with active listening, purpose, and a focus on relationships that go beyond the commercial. My approach is consultative, data-driven, with an emphasis on long-term relationships, purpose, and value generation for the entire franchise ecosystem. [PT] Ofereço soluções pensadas para facilitar a vida de quem empreende com franquias, sempre com escuta ativa, propósito e foco em relações que vão além do comercial. Atuação consultiva, orientada a dados, com foco em relacionamento de longo prazo, propósito e geração de valor para o ecossistema de franquias.

Partner

Popai Snack

2025-1 - Present · 1 yr 9 mos

Rio de Janeiro, Brasil

Business Manager

Popai Snack

2024-2 - Present · 2 yrs 8 mos

• Grew the company’s Instagram in 20% followers in 1 year organically (not a single R$ spent) • Increased average monthly website traffic in 400% (also 100% organic) • Raised our B2C Net Promoter Score (NPS) from 42 to 70 in 8 months with a revenue increase of 25% on e-commerce • Created and automated CX and CS processes end-to-end • Implemented CRM pipelines (Pipedrive) and automations for sales and client success • Built strategic partnerships with mid- and large-scale influencer (all based in relationships, with zero investment) • Increased our active customer B2B base by 30%

Sales

Popai Snack

2023-1 - 2024-1 · 1 yr 1 mo

Рио-де-Жанейро, RJ

Accountable for • B2B Sales (150% of the goal for 6 months straight) • Strategic Client Partnerships (Reduced 50% of the churn rate) • CRM Automation and Analysis (using Pipedrive dashboards and weekly revisions) • OKR And KPIs Management • Kanban Implementation (with Trello, prioritizing actions)