Eva Chen

- Led cross-market digital marketing strategies for TW and HK markets with an annual budget of NT$4M, integrating paid media, social, and influencer marketing. Increased social engagement by 70% and grew LINE@ followers from 2K to 40K through long-term content and audience strategies. - Planned and executed data-driven campaigns for government-led forums with monthly budgets exceeding NT$500k, achieving a 50% submission-to-conversion rate and consistently outperforming benchmarks. - Partnered closely with clients on strategy and execution, contributing to an average client renewal rate of approximately 80% through performance-driven delivery and relationship management. - Transitioned from hands-on execution to leading and mentoring team members, establishing department-level SOPs for campaign planning, execution, and reporting to ensure consistent delivery and scalable operations.

- Led end-to-end digital marketing projects across B2B and B2C clients, managing 10+ campaigns with total budgets exceeding NTD 5M annually. - Owned project timelines, resource allocation, and cross-functional coordination, achieving a 95% on-time project delivery rate. - Acted as the main client contact, maintaining long-term partnerships and achieving over 90% client satisfaction rates. - Optimized SEO and content strategy, leading to a 168% increase in Top 10 keyword rankings (19 → 51) and significant growth in organic visibility.

- Executed and optimized Meta and Google Ads campaigns with monthly budgets of up to NTD 500K, improving average CTR by 25%. - Wrote and optimized high-quality SEO-driven content for websites, blogs, and landing pages, helping clients improve their organic search rankings and drive relevant traffic. Conducted keyword research and implemented SEO best practices to enhance content visibility. - Produced monthly performance reports and optimization recommendations for internal and client-facing reviews. - Tracked and analyzed the performance of ads, SEO, and social media content using tools like Google Analytics, Facebook Insights, Ahrefs, and other relevant platforms. - Worked closely with the design, development, and marketing teams to align content and advertising strategies with broader marketing goals and campaigns.

- Assisted in planning and executing digital marketing campaigns across social media and paid media channels, supporting 10+ campaign launches. - Monitored campaign performance metrics (reach, CTR, engagement) and prepared weekly performance summaries for internal teams. - Assisted with the management of social media accounts, scheduling posts, and engaging with followers to boost brand awareness and engagement. - Conducted competitor and market research to support campaign ideation and optimization strategies.

- Customer Service: Provided excellent customer support by assisting shoppers with product inquiries, addressing concerns, and ensuring a positive in-store experience. - Problem Resolution: Actively addressed and resolved customer issues, ensuring satisfaction through prompt and effective solutions. - Store Layout & Merchandising: Maintained an attractive and organized store layout, ensuring products were well-displayed and easy for customers to browse. - Team Collaboration: Worked closely with other staff members to achieve sales targets and ensure the smooth operation of the store. - Sales Assistance: Helped customers select items based on their preferences, contributing to store sales through upselling and cross-selling techniques.