Eugene K.

President & co-founder @ HAESKN

About

Eugene is a multi-disciplinary creative with an industrial, package, and brand design know-how. He has over ten years of experience working at product design and design strategy consultancy to global beauty brand's in-house creative team. His focus on fast-to-market, trendsetting, results-driven innovation, enables him to design and launch market-ready new products from high performance global beauty consumer packaged goods companies. He has over six years of experience leading a full service turnkey and ODM projects that provides deep understanding of beauty industry formula and package design and development processes. His ability to collaborate with both manufacturers and global brand and product marketing provides a unique skillsets. He develops integrated 360 creative designs and global market-ready brand communication strategy that provides guideline for multiple regions to implement for both online and in-store consumer journey. Specialties: brand strategy | brand guideline| product launch specialist | product innovation | team leader | creative development | 3D modeling & rendering | rapid prototyping | concept | package design | innovation design

Country

United States

City

Cresskill

Industry

Cosmetics

Skill

New Business Development, Brand Awareness, Mentoring, Teaching, Coaching & Mentoring, Professional Mentoring, Start-up Leadership, Design Team Coordination, Retail Packaging, Creativity and Innovation, 3D Modeling, Product Design, Packaging, Industrial Design, Concept Development, Product Development, Rapid Prototyping, Rendering, Sketching, Design Strategy

Experience

President & co-founder

HAESKN

2024-9 - Present · 2 yrs 1 mo

New Jersey, United States

• Co-founded HAESKN, a gender-neutral K-beauty sun care brand, promoting active lifestyles. • Developed innovative sun care products tailored for outdoor enthusiasts, enhancing safety and performance. • Successfully launched the brand in New Jersey, achieving two brand collaborations and several activations within the first month.

President

beautéwork

2024-8 - Present · 2 yrs 2 mos

New Jersey, United States

Beautéwork is an agency based in New Jersey with two main pillars. The first pillar focuses on providing brand strategy and creative directions to mid to small size brands. The second pillar is specializing in packaging total turnkey solutions. We provide brands with packaging design, development, sourcing, and commercialization of the brand's packaging needs.

Visiting Assistant Professor

Pratt Institute

2025-1 - Present · 1 yr 9 mos

Brroklyn

• Developed and delivered engaging curriculum for graduate-level courses in retail packaging and package design. • Guided students in exploring packaging identities and systems design, enhancing their creative and marketing skills. • Collaborated with faculty to integrate industry trends into coursework, ensuring relevance and applicability.

Vice President of Packaging & Industrial Design

JMD

2025-9 - 2025-12 · 4 mos

New York, NY

• Led the packaging and industrial design department at Jon Michael Design, focusing on innovative fragrance bottle packaging. • Utilized 3D CAD modeling and rendering techniques to create compelling prototypes and concepts. • Integrated AI software into the design process to enhance concept development and streamline workflows.

VP of Packaging R&D/ Technical Sales

Morae Packaging

2023-1 - 2024-8 · 1 yr 8 mos

Mahwah, New Jersey, United States

Morae Packaging is a sister company to iLABS. We provide total packaging turnkey service for the beauty industry customers. We design and develop packaging solutions to our customer. We specialize on the beauty primary packaging sector.

VP of Package Innovation & Development

iLABS (Innovation Labs) Inc.

2022-3 - 2023-1 · 11 mos

New Jersey, United States

Visiting Instructor

Pratt Institute

2018-8 - 2022-5 · 3 yrs 10 mos

Brooklyn, New York

Pratt Institute Graduate Communication Design MFA, Communication Design Requisite course | Visual Language A MS, Packaging, Identities, and Systems Design Requisite graduate course | Package Design 1 Requisite graduate course | Structural Packaging

Design Director

Clinique

2019-7 - 2021-1 · 1 yr 7 mos

Greater New York City Area

Responsible for designing primary & secondary packaging concepts for new product launches for both global & regional limited life products on make-up & treatment & fragrance & holiday categories.

Associate Design Director

Clinique

2016-10 - 2019-6 · 2 yrs 9 mos

Greater New York City Area

Responsible for designing primary & secondary packaging for new product launches for both global & regional limited life products on make-up & treatment categories.