Ethan Feng

Ethan Feng

VP of Products and Marketing @ Shanghai Fullhan Microelectronics Co., Ltd.

About

• 20+ years of in-depth engineering and business experience in the semiconductor industry: an engineer with a passion for business, and a business person with a passion for engineering. • Proven track record of defining products and leading the projects to generate 10s of million of units in annual shipment. • Extensive knowledge and deep understanding in: AI, image processing, computer vision, video security, IOT, smart home, automotive electronics, mobile phone, etc. • International working experiences: USA and China. Understanding western and eastern cultures. Fluent bilingual communications: English and Mandarin.

Country

-

City

Canada

Industry

Semiconductors

Skill

Advanced Driver-Assistance Systems (ADAS), Computer Vision, Video Surveillance, Artificial Intelligence (AI), Product Management, New Business Development, Wireless, LTE, GSM, Image Processing, Project Management, Semiconductors, Embedded Systems, Embedded Software, SoC, ASIC, IC, Digital Signal Processors, Firmware, Debugging

Experience

Shanghai Fullhan Microelectronics Co., Ltd.

VP of Products and Marketing

Shanghai Fullhan Microelectronics Co., Ltd.

LinkedIn
2017-8 - Present · 9 yrs 1 mo

Shanghai, China

• Reporting to the CEO, I play a key leadership role in determining business, portfolio, and product strategy, setting direction, forming important partnerships, and building a high-performing organization. • Developing product and technology strategy and leading the short and long-range planning process, in collaboration with the cross-functional leadership teams. • Working with the CEO and other members of the executive team to identify and evaluate new areas of growth, and select and develop strategic investments and M&A opportunities. • Overseeing the company’s main product lines, with mass production of more than tens of millions of units and more than $100 million in revenue. • Leading the marketing research in the company’s interest areas, including video surveillance, AI, smart home, AIOT, automotive, etc. • Maintaining and growing partner relationships with upstream and downstream ecosystem companies in the semiconductor industry.

Snowball Technology Co., Ltd

Marketing Director

Snowball Technology Co., Ltd

2016-5 - 2017-7 · 1 yr 3 mos

Shanghai, China

• Participate in the startup company management, including business strategy formulation, operation management, raising capital, due diligence, etc.

Spreadtrum

Different roles

Spreadtrum

LinkedIn
2004-9 - 2016-5 · 11 yrs 9 mos

Shanghai, China

Product Director | 2013 – 2016 • As product line owner, in full charge of the best-selling product of all time with more than 200 million shipments. • As project manager, in direct charge of the entire project development cycle. Lead the project’s cross-functional teams of over one thousand members. Senior R&D Manager | 2007 – 2013 • As functional manager, recruit and manage R&D team of more than 50 subordinates. • Company best team awards and best manager awards for consecutive years. Senior Engineer | 2004 – 2007 • First inventor of five Chinese patent applications and one US patent application.

Embarcadero Systems Corp

Senior Software Engineer

Embarcadero Systems Corp

2003-3 - 2004-9 · 1 yr 7 mos

Image processing

Education

The University of British Columbia

The University of British Columbia

LinkedIn

MBA

2009 - 2011 · 2 yrs
University of California, Santa Cruz

University of California, Santa Cruz

LinkedIn

Computer Engineering

2001 - 2003 · 2 yrs
Tsinghua University

Tsinghua University

LinkedIn

Electronics Engineering

1993 - 1998 · 5 yrs

Ethan Feng's Contact Information

Email

******@***.com

Phone

(**) *** ****

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