Eszter Czingráber

I work as an independent PR, brand, communications and organizational development consultant, supporting companies in developing and executing communication strategies in B2B and corporate environments. I combine strategic thinking with hands-on execution: from PR and content to product launches, media relations and stakeholder communication, while also supporting internal communication, organizational alignment and change initiatives. My focus is on building clear narratives, strengthening brand positioning and connecting business objectives with day-to-day operations through effective communication. I have experience across multiple industries, including automotive, energy and services, and I am particularly strong in aligning stakeholders, supporting organizational change and delivering communication in complex environments.

Working alongside the management team, developing and executing B2B, B2C and internal communications and marketing strategies, including employer branding and employee engagement initiatives. Beyond external communication, I played a key role in strengthening internal communication frameworks, supporting organizational alignment and ensuring effective collaboration across departments. I worked closely with leadership to translate strategic goals into clear messaging, structured communication processes and day-to-day operations. My responsibilities included writing press materials, managing corporate identity and acting as spokesperson. I developed and implemented end-to-end communication and marketing plans, while also supporting change and crisis communication processes. I managed content production across channels (including social media and editorial formats), coordinated partners and suppliers, and oversaw budgets, reporting and campaign analysis. I organized and led internal and external events, supported onboarding and engagement initiatives, and contributed to building a coherent, well-functioning communication environment within a complex organization.

Conducting a review of the company’s structure, operations, and communications processes with internal, custom publishing and agency partners, developing a proposal for restructuring, implementing the changes. Proactively being involved in internal communications, HR and employee engagement issues. Writing newsletters and press releases, organizing press conferences and events.

Strategically planning and operating a dedicated online and offline magazine group (profit-centre) in close collaboration with editorial teams, central marketing and sales departments, portfolio director and international board. Budget planning, data analysis, market research, competitor monitoring, organizing events. Full score of B2B and B2C communications, 360 degree marketing activities, and new business development. ROI-responsibility. Negotiating FMCG disitributions channels (hypermarkets, supermarkets, newsttands) for appropiate placement, visibility and reasonable order amounts. Full score of brand management. Active contribution to aligning local operations with international standards and supporting organizational and cultural change in a dynamically evolving, international environment. Looking for new opportunities.