Esmeralda G.
Founder @ EsmeTravels
About
What I do: Experiences & Events After over a decade of building expertise across consultancy, operations, training, and cloud computing, I turned my curiosity and love for adventure into a career creating experiences that connect people. I design and deliver events, immersive experiences, and group travel, from corporate conferences and incentive trips to experiential travel adventures. My focus is on planning, operations, delivery, and strategy, ensuring every experience is seamless and memorable. What I do: Marketing & Communication As a marketing professional, I craft strategies and communications that bring brands to life in the travel and events space. From digital campaigns to experiential storytelling, I help businesses and destinations connect with their audiences in meaningful ways. Bonus skills Multilingual: English, Italian, French & Spanish Event strategy & operations Group travel & incentive programs Sustainable & immersive experiences Specialties: Project Management • Event Planning & Delivery • MICE (Meetings, Incentives, Conferences, Events) • Group & Incentive Travel • Venue Sourcing • Hospitality & Hotels • Marketing & Communications • Experiential & Sustainable Travel
United Kingdom
London
Marketing & Advertising
Program Management, Leisure Travel, Engaging People, Team Building, Team Leadership, Start-up Leadership, International Logistics, Travel Management, Events, Event Management, Multilingual, Lean Six Sigma, Social Networking, Graphic Design, Corporate Finance, SEO, Web Analytics, Strategy, Blogging, Fraud Investigations
Experience

EU Head Event Marketing Manager
London, England, United Kingdom
- Execute and manage a sponsorships strategy - Manage go-to-market event plans, including project work-backs and execution plans for each event - Liaise with internal stakeholders to develop timely inputs, meet attendance and meetings goals, and set-up processes to maintain a high bar on quality execution - Perform post-event lead ingestion, uploads, and tracking using Salesforce - Compile, analyze, and present performance metrics to identify potential opportunities for program growth and improvement - Establish guidelines and best practices across teams, leading and contributing to event calendar, stakeholder communications, standard operating procedures (SOP), vendor lists, and documentation of mechanisms. - Source services from vendors through RFPs and analysis to scale support. - Write and contribute to documents for leadership and stakeholders.

Training & Certification Coordinator EMEA
London, United Kingdom
• Schedule training classes in locations across Spain, Italy and Portugal. This includes arranging venues, coordinating instructors and ordering training materials. • Liaise with students to accept their registrations and manage cancellations/changes. • Manage inbound communications including customer concerns. • Manage monthly invoicing. Assist as required with Accounts Payable and Accounts Receivable functions. • Review class evaluation, compile results for reports • Administration of qwiklabs and Gilmore platforms • Keep up-to-date with the different platforms and tools we work with, such as Sharepoint, Instructor Calendar, various tracking and reporting spreadsheets • Liaise with Business Development Managers to support onsite training engagements: scheduling instructors, liaising with legal department regarding contracting, liaising with customer about student registrations and class logistics, supporting the AR team with customer setup and billing. • Liaise with Training Regional Managers to support instructor enablement, ramp-up and to manage the instructor’s weekly schedule

Senior Escalations Specialist
London, United Kingdom
- Resolving investigations that have been escalated by customers to Jeff Bezos, Managing Directors, Legal, MP’s and PR, requiring the assessment of existing processes and policies. - Creating monthly business review (MBR) reports for senior management, analysing root causes and addressing corrective actions. - Monitoring MRI and MC escalation queues, identifying misses and ensuring to meet SLAs. - Contributing to Kaizen events, identifying process gaps and trends leading to customer escalation as well as creating improvement contingency and implementation plans. - Developing and delivering training sessions for new escalation handlers and other stakeholders. Creating best practices for investigators.

Specialist Fraud Investigator
London, Reino Unido
- Identifying suspicious activity and detecting new fraud patterns through the analysis of quantitative and qualitative data in order to minimize risk in Amazon Marketplace transactions. - Managing projects concerning the implementation of new Standing Operating Procedures (SOPs). - Proactively identifying areas for development and implementing new improvement processes aimed at reducing bad debt and enhancing customer/seller experience. - Efficiently managing team workflow to consistently meet SLA targets and project deadlines.

Client Relationship Specialist
London
– Promoted a positive corporate image of the company, handling customer complaints in an effective swift manner by phone, e-mail and chat, ensuring high customer satisfaction. – Proposed proactive improvements in customer support procedures.

Social Media Manager
EME EVENTS.
London, Reino Unido
– Created, developed and tracked the success of digital marketing strategies for websites, e-mails and social networkings like Facebook and Twitter. – Organised and coordinated events

Marketing Account Executive
Madrid y alrededores, España
Corporate Affairs and Finance Corporate Communications. – Involved in the strategic market planning for the companies services, organised merchandising operations product launches. – Monitored the the public’s response to client advertisements and communications. – Wrote up press releases, speeches, newsletters, managed social media, translation of texts and organised public relation events and press conferences. Clients: Finance, Law, Energetic, Technologic, Petrol and Logistics.
Education

Communication, Journalism, and Related Programs
- IX Congress about Literature and Journalism, Foundation of Dukes' Soria. - Seminar about “Medias and disabled people”, University of Valladolid. - III Congress about “Medias and Spanish transition to democracy”, Foundation of Villalar .
Esmeralda G.'s Contact Information
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