Erlin Nurlia

- Develop trust relationships with a portfolio of major clients to ensure they do not turn to competition - Acquire a thorough understanding of key customer needs and requirements - Expand the relationships with existing customers by continuously proposing solutions that meet their objectives - Ensure the correct products and services are delivered to customers in a timely manner - Serve as the link of communication between key customers and internal teams - Resolve any issues and problems faced by customers and deal with complaints to maintain trust - Play an integral part in generating new sales that will turn into long-lasting relationships - Prepare regular reports of progress and forecasts to internal and external stakeholders using key account metrics

 Responsible to improve Sales Force Effectiveness through intensive monitoring  Ensure 100% Must Have List, Visibility and flawless execution  Define and develop channel strategy & category development strategy  Category analysis and branches performance in all areas including sales, profit, self-management and promotional effectiveness  Understand business relation issues among customer, sales team and distributor  Work closely with distributor & manufacture in relation supply & forecast to ensure all programs implemented properly  Prepare budget and planning annualy and update its forecast on a monthly basis  Work closely with Marketing in order to get better picture on brand plan & strategy  Designed route to market strategy  Plan, negotiate and review business activities within organization on a regular basis

- Negotiating pricing with vendors to ensure that products are sold at the best possible price while maintaining profitability - Developing marketing campaigns and promotional strategies based on product features and target markets - Developing advertising plans, including writing copy and selecting images for print ads or developing television commercials - Developing pricing strategies to increase sales of a product without sacrificing profit margins - Overseeing brand management efforts, including product development and design - Coordinating with advertising agencies to ensure that all materials are meeting company standards - Managing the company’s relationship with suppliers, including negotiating contracts and managing inventory levels - Monitoring competition and industry trends to identify opportunities for growth - Identifying potential new markets for the company’s products or services via research, analysis, and meetings with potential clients

- Dealing and develop Key Account especially Modern Trade Independent channel - Develop MT channel basket and organizing database - Manage CDF (Category Development Fund) to maintain Return On Promoted Sales and deliver target - Designed an effective promotion for every channel and account type - Understanding channel by doing observation on field and make hypothesis of insight - Build close team work with Trade Marketing & Marketing team and understand SALES TEAM work flow and their issues. - Understand business relation issues among customer, sales team and distributor - Plan, negotiate and review business activities within organization and accounts on a regular basis - Work closely with Trade Marketing and marketing teams on category analysis and account performance in all areas including sales, profit, self-management and promotional effectiveness - Work closely with distributors ( 2 distributors) and conduct monthly review - Prepare account budget and planning annually, and update its forecast on a monthly basis - Build strong Modern Trade Sales Fundamental in key parameters: Reduce OOS from 13% to 4%, shelf share displays improved significantly by +20%-30% by category - Maintain healthy D&A spending at 5-6% level - Ensure strong daily operational to maintain Service Level of its account and keep MBO (Management By Objective) on track - Improved Forecast Accuracy from 65% to 80% level consists 1 Supervisor, 8 Salesman and alignment of Heinz business strategy with distributors; drive the implementation of Sales program/objective.

 Assist President Director and General Manager on administrative works  Monitoring and maintaining Expatriate Work Permit & Company Permit  Build good relationship with government department  Recruitment & Training for level Supervisor below  Maintain administration of ISO 9001:2000  Arrange meeting & prepare Minutes of Meeting  Filtering phone call and correspondent  Arranging business trip all expatriate & managers  Maintain good relationship with entire organization

 Assist Branch Manager on administrative works  Arrange meeting & prepare Minutes of Meeting  Filtering phone call and correspondent  Arranging business trip of Branch Manager  Preparing Weekly & Monthly Report  Maintain good relationship with entire organization

 Assist Deputy GA Director on administrative works  Responsible for Jamsostek administration – 7,000 Staffs  Responsible for Payroll system – 100 Staffs  Filtering phone call and correspondent  Maintain Employee database  Prepare Weekly & Monthly Report