Erin Hodges
Social Media Manager @ Philadelphia Eagles
About
Detail oriented Social Media Manager with 7+ years of experience running social media accounts, creating innovative social strategy, and aligning marketing initiatives with social media trends. - AdWeek Executive Mentee - Honors graduate from New York University with a B.S. in Sports Management (Sports Media/Marketing concentration). Previously held positions at Bodybuilding.com, VaynerSports/VaynerMedia, the Colorado Avalanche, the United States Olympic Committee, National Women's Hockey League, Creighton University Athletics, amongst others. Social Media, Adobe Creative Suite, Google Analytics, Facebook and Twitter Advertising.
United States
Philadelphia
Spectator Sports
Advertising, Social Media, Public Speaking, Business Networking
Experience

student marketing consultant
new york jets
* Analyzed and presented the feasibility of doing a special promotional event using their Game Day App by observing fan behavior at the game/online broadcasts and through research involving the type of event we would need to put on, sponsors, financial feasibility, and new corporate partnerships: * Identified solutions to areas that would prevent the Jets from hosting the promo event * While participating in this project, the Jets were awarded “The Most Innovative Team” by SportTechie * Promo Event will be executed in 2018 season

social media producer
the clio awards
* Help the Social Media Manager produce content for the 2017 CLIO Awards across Twitter, Facebook, and Instagram * Live tweet results during the award show * Live tweet photos and videos of the host, presenters, and award winners throughout the night * Obtain photos and edit using Photoshop and iPhone photo editing apps * Respond and retweet to those who used the official hashtag #clio2017 * Fulfill sponsorship activation needs for Citi Private Pass, Ad Age, Dough Doughnuts NYC, and the performing musical acts "Iron and Wine" and "Marian Hill" on the CLIO Awards social platforms * Support needs of Social Media Manager for Facebook content including a video booth for video content with the award winners * Assist with "Instagram Story" content throughout the award program

media relations intern- colorado avalanche
kroenke sports & entertainment
Support Media Relations team in various tasks including: o Organize daily Media Clips for executive staff o Write articles for the Avalanche Website regarding prospects, player profiles, team announcements, and Avalanche transactions o Post media (articles, videos, photos) to the Avalanche Website via the MLBAM NHL Home Base Platform o Organize and analyze social media data from Facebook, Twitter, SnapChat, and Instagram o Assist in creation of press releases Support other executive office staff in general office duties

digital marketing coordinator
tampa bay rays

business development and marketing intern
vaynersports
* Compile weekly "Social Autopsy" of potential new draft class members for the VaynerSports Executive team * Compile high school/college/prospects football player data for use by Gary Vaynerchuk and the VaynerSports executive team * Help manage client social media and brand accounts including the NFL's Braxton Miller, Derrick Morgan, and Jordan Berry * Create and post content to Braxton Miller's Facebook Page * Create and Post content to Charg1ng, Braxton Miller's clothing line * Utilize Photoshop, iMovie, and After Effects to create organic and original content including videos, photos, instagram stories, and ads * Manage the Charg1ng Brand Ambassador program including onboarding, emails, and ensuring ambassadors meet requirements stated by brand * Manage potential future partnerships with clients and brands/companies

social media specialist
bodybuilding.com

social media and influencer marketing manager
defyned brands
* 5 Star Nutrition * Promoted from Social Media Manager of the "Live Relentless" brand to take over and manage the social rebrand and content optimization for the main 5 Star Nutrition brand pages, 50+ individual retail store pages, and 3 private label supplement brand pages across Facebook and Instagram * Oversee community management and customer service including messages, comments, and develop the private Facebook group for customers * Manage and develop an ambassador and athlete program for each individual brand * Continue to manage all social media content the brand "Live Relentless" including Facebook, Instagram, and Twitter * In first 3 months with Live Relentless: * Increased engagement rate on Instagram from 0.2% to over 4% * Developed GIPHY brand account for custom brand "stickers" used on Instagram generating 275k views * Developed brand strategy for Twitter, YouTube, and Pinterest to increase brand awareness * Developed brand voice that resonates with current and future brand followers * Organize and execute paid social media content strategy

social media manager
bodybuilding.com

student athletic trainer assistant
jerome s coles sports and recreation center
* File paperwork. * Use database system to keep track of athlete information. * Assist ATC with necessary duties. * Keep a clean work environment. * Use Microsoft Office to make forms and spreadsheets for ATC.

marketing assistant and league intern
national hockey league
* Create and implement marketing strategies for ticket sales, games, social events, and other league events for the New York Riveters * Develop partnerships and relationships with area businesses, sponsors, teams, and others * Sell ticket packages (including season tickets, VIP, business/sponsorship, and student) * Maintain a database for the New York Riveters players, their old and new game info, and other analytic info for use by the team and the administration

athletic marketing intern
creighton university
* Create marketing initiatives and materials for all sports at Creighton University * Use Photoshop and InDesign to create intricate designs and images for use by the Marketing team * Take photos for use by Creighton University Athletics and the Marketing team * Follow orders and meet with head Marketing director for creating ads, billboards, and other marketing materials

front desk representative
24 hour fitness
* Provides customer service support to the club members and guests * Delivering the 24 Hour Fitness Service Promise * Contribute to running a clean club * Provide a friendly and well maintained club * Executing the team member basics of being on time and complying with the dress code * Responsible for assisting and directing members/guests * Ensures a safe and secure club * Monitoring incoming inquiries by members and guest * Ensuring proper check in procedures are followed * Help guests obtain memberships or answer questions on their current memberships

women's basketball team manager
new york university
* Help head coach and assistant coaches with various activities. * Run scoreboard and play clock software. * Inform players of important meetings and times. * Keep game statistics about plays, fouls, etc. * Go on trips with team to continue helping on road trips.

consumer products and ecommerce intern
united states olympic committee

campus ambassador
quest nutrition
* Market the protein bar, All Natural Quest Protein Bars, to consumers through face-to-face interactions as well as online through social media outlets. * Manage and operate social media accounts across multiple platforms that include Facebook, Twitter, Instagram, SnapChat, and Pinterest * Strategize brand and media tactics to best show and align the products with the target market. * Plan and execute demo's to increase social media and social popularity of the Quest Nutrition brand * Design and promote marketing for Quest products around campus * Use promotional event experience and management experience to promote product at demos * Coordinate inventory of product shipment from Headquarters for demos at event location on campus * Network, share ideas, and post statistics of demo effectiveness with other ambassadors and Headquarters
Education
new york university
marketing
Freshman at New York University. I am currently taking class to fulfill the requirements for a B.S in Sports Management. Activities and Societies: Sports Business SocietyHospitality Sales and Marketing Association International (HSMAI)Anthropology ClubSki and Snowboard ClubNYU Women's Basketball Team Manager
Erin Hodges's Contact Information
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