Erika Kelly

Develop, communicate, and execute the strategic vision of Nike Team Headwear division working cross-functionally to continuously identify and capitalize on opportunities for growth and operational excellence.

Lead the development of product and merchandising strategies for Portland Accessories to meet our partners' brand objectives, address global market needs, and drive financial growth. Create consumer centric profiles to inform performance and lifestyle product. Establish innovation roadmap to build best in class performance headwear for running, tennis, training, and skate. Develop silhouette strategy that aligns to consumer and marketplace to maximize efficiency, drive profitability, and generates consumer demand. Deliver top line revenue and profit.

Headwear product expert conducting detailed analysis of Portland Accessories position in the market place to build strategic road map for growth and unlock new business opportunities.

Apparel classification expert specializing in Headwear and Graphic Tees. Providing partners with detailed analysis of their business. Identifying opportunities to grow revenue, increase margin, and better connect with their consumer through the brand enhancing businesses of Headwear and Graphic Tees.

Setting the strategic direction for the classification of headwear across Sport, Sportwear, and Licensed. Leading a team of Product Line Managers on the creation of seasonal product plans for consumer right product to achieve brand and financial objectives with respect to revenue, margin, and productivity. To achieve growth the team is focused on establishing a strong understanding of the consumer, analyzing product and competitive trends in the key global markets. I serve as the category spokesperson at key product creation meetings.with cross functional partners including merchandising, sales, and accounts. As a classification business that integrates with many partners I focus on developing, maintaining and fostering key relationships between Category, Regional and Cross Category Product Management teams to ensure alignment and integration at the appropriate Gates and Dates. Lead innovation to develop two technologies that are unique within the industry resulting in two utility patents for NIKE.

Manage the classification of headwear across multiple assets including NCAA and MLB. Reset the business model to incorporate performance innovation, derived from on field athlete insight, to bring lightweight, breathable product for the Nike headwear consumer. Leverage proprietary technology and construction to create the most technically advanced, wearable headwear on the market. Develop a line plan strategy that focuses on key silhouettes to create diversity in embellishments while maintaining consistency in fit. Elevate product presentations and sales tools to enable understanding of product. Work directly with our factory partners to add to my knowledge of construction and manufacturing.

Managing a cross categorical product line for both headwear and graphic tees. Global product creation for sport headwear for men and women. Build a line that meets revenue and profitability goals for total headwear business and addresses the geographical nuances of consumer needs. Develop an innovation platform for performance headwear to provide athlete with the most lightweight, functional headwear to meet their unique sport needs for running, tennis, and training. Manage creation process from line plan, brief to design, and presentation to geography partners. Work across the matrix as project manager for graphic tees. Focus on global creation for categories such as running, men's training, women's training, basketball, and branded football. Strong understanding of consumer need through performance fabrication of blanks and graphic applications.

Managed the product line for sock, sport accessories, and headwear. Transitioned to full time focus on headwear. Drove incremental growth in headwear across men's, women's, and young athletes headwear. Managed both futures business as well as special make-up product lines. Interfaced directly with sales team as well as strategic accounts to build profitable headwear assortment.

retail sales associate, store manager, merchandising trainee in Banana Republic, assistant merchandiser Gap Body, Assistant merchandiser men's accessories.