eric furnée

Led all aspects of Partnerships & Business Development for Winc (a DTC wine subscription + eCommerce business) by identifying opportunities that enabled growth and created value in ways that range from traditional marketing to unexpected and innovative partnerships to maximize subscriber growth, revenue, ROI, and cLTV. Sustained strong business relationships with various digital media agencies, affiliates, businesses, platforms, organizations, foundations, networks, groups, forums, influencers, and connected individuals with the goal of generating new subscriber acquisition and revenue. Managed, trained, and inspired a high performing acquisition + growth marketing team. Negotiated my way into win-win partnerships utilizing paid and unpaid tactics; Developed a vision for how each partnership may evolve in success both short and long term. Partnered with brands; JetBlue, Netflix, Shell, CB2, Barclay’s Center, American Express, The Black Tux, Sugarfina, Buzzfeed, HomeChef, and many more that generated subscriber acquisition and revenue.

* Created the roadmap for the role and led all aspects of Business Development for Winc / Club W (a DTC wine subscription + eCommerce business) overseeing Growth, Customer Acquisition, and Gifting for both digital and non-digital channels to maximize subscriber growth, ROI, and cLTV. * Generated 200K+ new monthly subscribers in 4+ years. * Identified, developed, and created scalable partnerships that generated low CAC and high LTV utilizing inbound requests and outbound strategic efforts. * Hired, managed, and scaled an affiliate agency (Ignite OPM) * Created, managed, and maintained P&L for CMO. * Managed a $50K monthly marketing budget for partnerships, affiliates, influencers, sponsorships, and events.

* Scheduled meetings with Human Resources Managers of Business/Commercial banking relationships to discuss enhancing their employee benefits programs with Wells Fargo At Work * Coordinated Health and Benefits Fairs Wells Fargo vendor tables to provide financial education to employees * Maintained a portfolio of clients through a referral system and kept information current through regular meetings with partners

* Oversaw management and growth of 4 Mobile Solution stores in the Colorado market. * Performed all business operations including staffing, promoting, and recruiting. * Train and develop new and existing sales consultants, assistant managers, and managers in the competitive wireless industry * Oversaw 20+ hourly employees and 4 store managers. * Developed close relationships with home office representatives from T-Mobile, Nokia, Cingular, Motorola, HTC, RIM, and mall management

* Managed the recruitment for mall locations for the entire Colorado market * Utilize sourcing methods (i.e. job postings, cold recruiting, referrals, career centers, and job fairs) to employ quality applicants * Responsible for all aspects of locating, interviewing, hiring, maintaining applicants, and exit interviewing * Hired 6-10 new candidates on a weekly basis

* Developed and implemented strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services. * Developed and managed sales/marketing operating budgets. * Planed and oversaw advertising and promotion activities including print, online, radio, and direct mail. * Achieved satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends. * Monitored competitor products, sales and marketing activities. * Established and maintained relationships with industry influencer's and key strategic partners. * Directed sales forecasting activities and set performance goals accordingly. * Directed staffing, training, and performance evaluations to develop and control sales and marketing programs.

Activities and Societies: Club Lacrosse