Eric Berry

Brand & Sponsorship Coordinator @ AXA México

About

I build brands that people remember — and partnerships that make business sense.With 5+ years leading brand strategy, sponsorships, and integrated marketing across 5 international markets, I specialize in translating brand equity into measurable business results. At AXA Mexico, I oversee global sponsorship management — including our partnership with Liverpool FC — and lead brand intelligence efforts through our Brand Preference Tracker.Before AXA, I led content strategy at Tec de Monterrey, growing our audience to 3.5M annual reach (+11% YoY), and coordinated marketing across Brazil, Portugal, Italy, Spain, and Mexico at BeWanted.Trilingual: Spanish (native) · English (C2) · Portuguese (C2).

Country

Mexico

City

Álvaro Obregón

Industry

Insurance

Skill

Social Media Marketing, Customer Relationship Management (CRM), Negotiation, Team Management, TV Production, Optimización para motores de búsqueda (SEO), Gestión de contenidos, Visual Communication, Project Management, Web Content Creation, Content Marketing, Content Strategy, Analytical Skills, Communications Strategy, Media Trends, Data Strategies, Radiodifusión, Radio, Locutor de radio, Deportes

Experience

Brand & Sponsorship Coordinator

AXA México

2025-6 - Present · 1 yr 4 mos

Mexico City, Mexico

Managing AXA's global sponsorship with Liverpool FC across all brand touchpoints in Mexico Own the Brand Preference Tracker (BPT) — translating full-funnel data into strategic decisions Lead multi-channel brand campaigns with cross-functional teams and external agencies

Social Media Manager & Storytelling Lead

Tecnológico de Monterrey

2022-5 - 2025-6 · 3 yrs 2 mos

Mexico City, Mexico

Grew digital reach to 3.5M annually (+11% YoY) leading content strategy across platforms Directed and mentored a team of 6 people Optimized performance via data tools (Sprinklr, Meta Insights)

Marketing & Communication Coordinator

beWanted

2021-9 - 2022-2 · 6 mos

Mexico City, Mexico

Led marketing strategy across 5 markets: Brazil, Portugal, Italy, Spain & Mexico Increased engagement by 21% through targeted digital campaigns for global brands

Customer Success Analyst

beWanted

2020-7 - 2021-9 · 1 yr 3 mos

Mexico City, Mexico

Executive Producer and Host

BLUA Media

2019-8 - 2022-1 · 2 yrs 6 mos

Mexico City Area, Mexico

• Coordination, production, and hosting of the sports program "Avant Match" • Visual identity and audiovisual scrpits • Coverage, narration, and live production of sports events • Team management and leadership