Eric M.

1. Launched and operated omni-channel stores for Hema, on Tmall, JD.com, and Douyin from 0 to 1, encompassing store cold-start ramp-up, budget formulation, new product incubation, and hero item development. 2. Omni-channel integrated marketing, including paid advertising traffic acquisition through Alimama, Jingzhuntong, and Juliang Qianchuan, as well as managing visual creativity and updating short video content materials. 3. Omni-channel content operations, establishing live streaming studios for Tmall and Douyin stores from 0 to 1, and recruiting and managing in-house anchors. 4. Omni-channel membership marketing and user operations, including exposure for A1-A3/AI target audience seeding, acquiring new customers from A4/P target groups, promoting repeat purchases from A5/L target groups, and designing privileges and benefits.

1. Responsible for EC (Ali/JD) media placement, formulate annual budget and marketing strategies. 2. 0-1 team building and digital transformation, content marketing, data bank/DMP team building, advertising team. 3. Manage EC channel P&L, focus on ROAS/ROI improvement, assist sales growth through traffic acquisition and media advertising combination, population segmentation and CRM marketing, etc. 4. Responsible for EC live broadcasting to drive overall store sales growth. 5. Secondary dissemination of brand marketing activities on EC channels, executing e-commerce channel new product launch marketing plan, producing short video and live streaming content information, formulating budget plans for Ali/JD platforms, advertising communication materials and creative design. Channel tracking and reflow through Tianhe/Donglian data, UD, etc. 6. Reverse customization of new products, combining with Tmall and JD big data to assist the product marketing department to deeply understand market trends.

General Owner of Friso Wechat MiniApp,lead both sales operations and campaigns.

Project manager of Sam's Club and JD PLUS co-member project,including band campaign,member value system built,membership recruit and renew. Major supporter of JD.COM and Walmart partnership projects and daily operations

1. Website design, work with designer and IT team to unify the web visual. 2. Promotion and calendars: advertising placement lucky draw, live broadcast, social game, gifts, special pack etc. 3. Freshfoods category sales targets and stock management, promotion plan and click through conversion. 4. Coordinate with brand and MKT team,lead fresh foods campaign phase and strategies.

Graphic Design Creativity,Both Pitch & implement Seasonal Branding Event/Campaign.Clients are American Standard/Pepsi/Bank of Asia.