Erdinc Karatas

Managing Director / Geschäftsführer at INVT Germany @ INVT Electric

About

I lead INVT Germany’s mission to become the trusted long-term technology partner for German industry — built on innovation, customer focus, and sustainable growth.28 years of international leadership across Industrial Automation, Electrification, and Energy Technologies in EMEA and APAC. I’ve built and transformed businesses by setting market strategy, leading multicultural organizations, and expanding partner ecosystems — delivering complex industrial projects across manufacturing, infrastructure, energy, and process industries.Deep commercial expertise across both product and project businesses: Medium & Low Voltage Drives, Motion Control, PLC/SCADA, Network Power, E-Mobility, and PV & Energy Storage Systems (PVS & ESS).What drives me: building high-performing teams, forging long-term customer and partner relationships, and turning strategy into measurable results.Open to connecting with industry leaders, partners, and talent shaping the future of energy and automation in Germany.

Country

Germany

City

Greater Karlsruhe Area

Industry

Industrial Automation

Skill

International Distribution, International Account Management, International Business Strategy, Business Acumen, Manage Complex Projects, Intercultural Communication, Project Sales, International Sales, Change Management, Leadership, Process Automation, Automation, Business Development, Instrumentation, Sales Management, Strategy, Channel Partners, Product Marketing, Business Strategy, Marketing Management

Experience

Managing Director / Geschäftsführer at INVT Germany

INVT Electric

2026-7 - Present · 3 mos

Greater Karlsruhe Area

Leading INVT’s expansion and operations in Germany and across the DACH region — establishing local operations, developing the partner and customer network, and positioning INVT’s technology portfolio for the German Mittelstand and industrial market.

Head of Sales and Tendering Europe - High Power Drives Solutions

ABB

2026-1 - 2026-6 · 6 mos

Mannheim

• Led European sales & tendering organization, full P&L for €100M+ portfolio • Scaled sales pipeline from $30M to $700M; secured multiple projects exceeding €10M • Defined and executed go-to-market strategy across Europe with regional unitd

Regional Sales Manager Europe | High Power MV Drives & Solutions

ABB

2024-1 - 2025-12 · 2 yrs

Mannheim, Baden-Württemberg, Germany

• Led European business development for medium-voltage system solutions • Delivered consistent 25–50% growth through market expansion and key account strategy • Managed acquisition of complex multi-million-euro industrial projects • Coordinated cross-functional teams across sales, engineering, and execution

Regional Sales Manager EMEA & India | PLC & Automation - Drive Products

ABB

2014-6 - 2023-12 · 9 yrs 7 mos

Heidelberg Area, Germany

• Managed multi-country sales operations across EMEA and India • Achieved ~40% growth through partner expansion and regional strategy • Built and scaled channel partner networks • Owned forecasting, budgeting, and regional performance management • Coordinated cross-functional collaboration with product management, R&D, Marketing, and global teams

Sales & Marketing Manager | PLC & Automation

ABB

2011-7 - 2014-6 · 3 yrs

Istanbul, Turkey

• Built and scaled ABB’s PLC & Automation business in Turkey from zero to $4M in 3 years. • Established full sales organization, including team setup and channel partner network • Drove market entry strategy and expanded presence in key industrial segments • Developed distributor and system integrator partnerships to accelerate growth

Sales & Marketing Manager | Instrumentation & Analytical

ABB

2006-5 - 2011-7 · 5 yrs 3 mos

Istanbul, Turkey

• Scaled the Instrumentation & Analytical business in Turkey from $1M to $12M in 5 years, significantly strengthening ABB’s market position. • Built and developed channel partner and distribution network across Turkey • Improved market ranking from #7 to #2 through targeted growth strategies • Drove go-to-market execution and expanded presence in key industrial sectors