Erdem Ustasüleyman

• Analyzing Nielsen database and reporting the data results such as market share, by relating them with tracked activities and creatives. Working on the financials using PowerBI. • Taking a role in the preparation of artworks, key visuals and TVCs. Also, supporting the preparation of rich contents and A+ contents which are used in e-com platforms. • Taking a role in planning influencer campaigns, creating engaging content for those campaigns and home care category, and determining offline and online marketing strategies for Bref. • Taking a role in communicating with agencies while creating social media content, TVC, etc. Preparing brief presentations for digital projects. • Creating e-com ad campaigns and optimizing them by considering ROAS. • Supporting website updates. • Analyzing and reporting on the company’s creatives and airings on different digital platforms in terms of KPIs such as CPI, reach, SOV, etc.

- Research of the hygiene products that will be purchased abroad and market research for indirect products. - Giving support to the purchasing demands and tracking of the fixed costs.

- Planning the budget for the career events organized and ensuring the development of the club financially.

-Taking a role in the organization of national and international career events such as summits, trainings, case studies, and competitions

• Research of the influencer marketing industry and target markets. • Development of original concepts to expand the target audience and coordinating content for social media.

- Participating in a course about the Internet of Things (IoT) organized by BEST Bucharest Politehnica University and in a course about Sustainability in Education organized by BEST Wroclaw Technical University. - Fundraising responsible in European Best Engineering Competition (EBEC)’20. - Co-organizer in a course about digital marketing organized by LBG Istanbul Bogazici with 25 participants from Europe

- Senior JA Company, Head of PR: Most innovative product award JA Company Competition in Vienna/Austria. - Best Buddies Turkey: Project aiming to help mentally handicapped individuals to develop themselves and socialize. - Community Involvement Projects: Volunteering at Turkey Hearing Impaired Foundation (TİV)