Emily Pakula

- Manage content creation, publishing, and deployment across marketing channels - Execute email campaigns in and support retail and e-commerce initiatives - Coordinate creative assets for paid media, campaigns, and cross-channel marketing efforts - Oversee influencer partnerships, collaborations, UGC, and community engagement

- Created ad campaigns through influencer platforms, engaged with audiences aligned with sales data to promote product and exposure to the target population - Oversaw the full lifecycle of Shopify and wholesale orders, including order processing, 3PL communication, logistics coordination, and post-delivery customer service - Quantitatively evaluated influencers and engagement statistics to record direct profit margins - Designed marketing briefs and short-form digital content for routine advertising rollouts - Organized and scheduled all demos nationwide and guerrilla marketing pop-up events locally with contractors and grocers

- Cultivated success strategies driven by brand goals and talent skill sets - Researched individuals and calculated outreach strategies to onboard influencers - Generated debrief schedules for internal and external collaborators for consistent alignment on deadlines and submissions - Analyzed talent submissions in relation to client briefs to present best options for campaigns

- Pitching talent to brands and creating pitch lists - Scouting new talent for management - Support with Shine's socials (creating grids, captions, IG stories, website) - Support newsletter development - Updating internal files - Support Shine social events (logistics, set up, on-site support, tear down) - Client-related research

- A corporate sponsor (client) provides an assignment or case study outlining the history of its product and current challenge - As a team member, I must research the product and its competition, identify potential problem areas, and devise a completely integrated campaign for the client. - Our team then "pitches" its campaign to a panel of judges. Judging is conducted by advertising, marketing, and communications professionals. - 1st for our Tide campaign at the District 4 American Advertising Federation Conference - 7th out of 103 at the Final American Advertising Federation Conference

- Managing kitchen staff and meals - Organizing room assignments - Maintaining the appearance and social environment of the sorority house - Serving as a liaison from our alumnae to our current members

- Curated fashion lines for upcoming markets and out-of-state initiatives - Prepared trade show materials and physical branding - Scheduled buying appointments for city trade shows with models and designers

During this program, I studied consumer behavior, retail management, social media marketing, and product design. I worked with Missoni, Four Seasons Hotels, Buccellati, Fornasetti, and Salvadore Ferragamo.