emily listfield

chief executive officer

About

Combining my experience as an Editor in Chief, an award-winning Chief Content Officer responsible for branding global companies and a bestselling novelist, I help brands tell their story. From start-ups just beginning to define their identity to global brands seeking to gain new relevance, I develop your message across all touch points, from brand voice development to tag lines, from content marketing to complete editorial oversight, as well as internal and external communications. My regular feature stories in Harper's Bazaar, Health, and numerous other national publications ensure I have a unique purview on what's happening next and informs everything I do. Accolades: Global Gold Sabre Awards for Best Fashion and Beauty Campaign of the Year and Best Branded Journalism; New York Times Notable Book of the Year; Mogul Influencer; SXSW panelist; Member of Martellus Group; Frequent guest on national television

Country

united states

City

new york

Industry

marketing and advertising

Skill

magazines, editorial, writing, publishing, editing, storytelling, publications, journalism, blogging, advertising, books, brand development, content development, public relations, television, feature articles, copywriting, social media, copy editing, content strategy, digital media, web content, marketing, video, indesign, proofreading, brand storytelling, executive management, strategic brand consulting, corporate social responsibility

Experience

co-founder

jyst: relationship advice app

2015-12 - 2017-2 · 1 yr 3 mos

Jyst is the new crowd-sourced, anonymous relationship advice app created by and for women. Since Jyst launched, it has gotten raves in Glamour. Harper’s Bazaar, Forbes and Shape, as well as the German editions of InStyle and Elle.

features director

self magazine

1998-1 - 2000-1 · 2 yrs 1 mo

* Assigned and edited feature story content, oversaw special projects * Supervised edit staff

editorial director and healthystyle; senior editor and parade

amg/parade

2006-1 - 2012-1 · 6 yrs 1 mo

* Oversaw development and execution of brand extension dedicated to health, wellness, nutrition, lifestyle, beauty, and celebrity * Supervised art and edit staffs * Initiated editorial/digital/video marketing partnerships that resulted in new revenue streams * Initiated new weekly columns that became core franchises * Brought stable of well-known writers to the magazine * Wrote numerous cover stories that garnered national attention

executive editor

mccalls magazine

2000-1 - 2001-1 · 1 yr 1 mo

* Oversaw all content, including launches of new columns * Brought in new stable of writers * Managed staff of 24

editor in chief

fitness magazine

2000-1 - 2006-1 · 6 yrs 1 mo

* Oversaw a complete redesign that increased rate base from 1,050 to 1.5 million * Revamped and managed staff of 30 with higher than average retention rates brought in new stable of writers * Managed profit-making P&L * Implemented coverline testing that boosted newsstand sales * Worked closely with publisher and marketing team to increase advertising revenue * Appeared frequently on national television to promote magazine

chief executive officer

inflection media

2017-1 - Present · 9 yrs 9 mos

* Editorial Vision + Marketing Expertise = Brand Storyteller Extraordinaire From start-ups just beginning to define their identity to global brands seeking to differentiate and gain new relevance, we hone your message across all touch points, from brand story development to tag lines, from comprehensive content strategy to creation. The result: a brand narrative that lodges in consumers’ imaginations. Our clients include: Unilever, Nexxus, St. Ives, Caress, Bare Necessities, 2662 New York, StoryKeep, Paris Presents and more. Our services include: brand story, voice and message development * editorial vision and content creation for branded websites, print and online outlets, e-newsletters * marketing materials * product-naming * advertising and social media copy * ghostwriting * internal and external communications and media strategy.

chief content officer and head of media strategy and new business

kaplow

2012-7 - 2016-12 · 4 yrs 6 mos

* Oversee brand voice development, content strategy and storytelling for global brands including Unilever, Skype, Target and Laura Mercier. Led team to Global Branded Content Award for work with Skype * Oversee media strategy for global brands * Manage best-in-class client accounts * Oversee New Business department * Led team to Gold Sabre Awards from Branded Journalism, 2012 and Gold Sabre Award, Best Fashion and Beauty Campaign, 2014