Emily Abbas

As leader of the 225 member Consumer Team, I oversee the Retail, Private Banking, Residential Mortgage, and Financial Services divisions in all markets, while continuing as the head of Marketing/Communications and serving the CEO as Chief of Staff.

Supports CEO in accomplishing Bank goals by planning and directing a wide range of strategic projects. Works closely with the CEO on community matters. Responsible for developing and enhancing long-term business and community relationships for the Bank. Attends business meetings, industry forums and community events with and/or on behalf of the CEO, proactively and professionally representing the Bank. Connects business leaders, clients and customer to the most appropriate internal Bankers Trust resources, maintaining ongoing connections. Partners with Executive Management, ensuring that the organization is positioned for growth and capable of fulfilling the needs of the communities we serve. Leads philanthropy and employee volunteerism efforts for the Bank.

As leader of the 225 member Consumer Team, I oversee the Retail, Private Banking, Residential Mortgage, and Financial Services divisions in all markets, while continuing as the head of Marketing/Communications and serving the CEO as Chief of Staff. I also host Bankers Trust's "Community Difference Makers" podcast, where I interview local nonprofit leaders about their missions and how the community can get involved. Check it out at www.BankersTrust.com/CommunityDifferenceMakers

Member of Chief, a private membership network focused on connecting and supporting women executive leaders.

Public Relations Writing - Instructor for undergrad course at Simpson College (Fall 2013, Fall 2014) Internal Communications - Instructor for graduate workshop at Drake University (Sept. 2013) Public Relations Senior Capstone - Professional Advisor for undergrad course at Drake University (2012 to 2013)

Supported and advanced the SA mission by leading the agency’s public relations department and working cooperatively with the agency to provide public relations counsel and service to SA and SA clients. Hired and developed public relations personnel. Interacted and worked collaboratively with agency leadership and teams. Directed staff and managed department budget. Consulted with internal and external clients. Lead and mentored teams as they: • Provided strategic planning • Designed and directed research programs • Planned responses to evolving issues • Provided crisis management counseling • Reported on public relations’ effectiveness • Directed government, regulatory affairs, legislative monitoring • Planned and executed digital programs • Planned institutional and issue advertising

Provided strategic internal communications consulting to all Aviva USA executives and business units. Developed and delivered internal communication strategies, tools and materials that supported the goals and objectives of the company. Partnered with business unit leaders to develop employee messages and programming, with a primary focus on Human Resources -- all in order to enhance Aviva USA's reputation as a top employer. Promoted the company’s culture, strategies and goals through traditional and non-traditional communication methodologies. Used innovative methods to increase employee knowledge and engagement. Developed content for the company intranet utilizing the latest technologies, market trends, employee feedback and best practices. Supported Aviva's UK-based Corporate Affairs policies for internal communications, incorporating those into Aviva USA strategies and methodologies. Provided advice, counsel and solutions during crisis situations, resulting in the production of communication materials which were clear, deliberate and factual. Provided coaching and counsel on communication issues related to change management approaches and strategies. Served as a corporate liaison between employees and community leaders to help drive active participation in the community.

Provided integrated communication support and strategic leadership to the communications and marketing team, as well as ongoing public relations support to GuideOne’s commercial and personal lines business units, company executives, and the organization's sales force. Implemented targeted media relations and national brand advertising programs for local, national, and trade publications. Acted as primary media contact for the company. Implemented employee and agent communication programs that encompassed writing and editing, utilizing technology, producing internal publications, and managing employee feedback mechanisms. Coordinated GuideOne's involvement in community events and sponsorships, including ImaginEve, Des Moines Arts Festival, Iowa Prayer Breakfast, Iowa State Fair Hymn Sing, and employee volunteer opportunities. Worked with business units and the GuideOne Center for Risk Management to promote and communicate about product launches and key church risk management issues.

Oversaw the implementation and evaluation of Foundation giving programs. Prepared materials for lobbying efforts and Fair Board meetings. Coordinated publicity efforts and acted as the organization’s primary media contact. Designed and produced newsletters, media kits, brochures, direct mail pieces, grant proposals, and Web site. Planned and coordinated the Corn Dog Kickoff Benefit Auction, Iowan of the Day recognition program, fairground ribbon-cutting ceremonies, and Foundation annual golf outing. Managed Foundation internship and volunteer programs.

Wrote employee features, community profiles, and special interest stories for company newsletters, magazine, and Intranet site. Developed, designed, and maintained original Corporate Communications Intranet site. Created news release program for local recognition of employee service anniversaries.