Elyssa Dimant

THE BOARD is a vetted Community of Senior & C-Level talent spanning all aspects of Marketing as well as Content, Creative, Finance, Operations and Growth with niche capabilities in NFT/Metaverse, Sustainability, Gen Z, Cannabis and more. We curate “DREAM TEAMS” as well as provide 1:1 fractional talent match making on a project basis. We bring seasoned EXPERTISE to brands seeking objective STRATEGIC DIRECTION, networked RESOURCES, speed, agility, and hands-on EXECUTION on a by-project basis. As the gig economy grows and companies rethink org charts and what can be outsourced in order to best accelerate business and hit timelines and budgets - THE BOARD was built to bridge the gap.

As one of ByHeart's first commercial hires, Elyssa developed the foundation for ByHeart's brand and commercial strategy, and led brand through year 1 in market during the infant formula shortage crisis, developing internal commercial teams and processes, cultivating a brand advocate community with >76M followers and achieving over 7B earned media impressions for the formula's launch in just the first six months. As ByHeart's Chief of Brand & Communications, she: > Developed all corporate branding and creative language, corporate mission, pillars > Built from scratch and led Strategic Communications, Creative, Brand Marketing, Partnerships, Events, Social & Community, Impact, and Medical/B2B Marketing Teams > Led government affairs and advocacy work, developed corporate ESG framework and goals, and established the company's first giving program, The Open-Hearted Initiative. > Established community and network growth strategy, including a proprietary community platform and field marketing program, as well as the company's community of pediatricians, OBGYNs, and other professionals – the ByHeart Better for Babies Network.

Founded in 2016, ByHeart is a fully integrated baby nutrition company dedicated to making parents feel amazing about feeding. Our products strive to be next-to-nature – made from hand-picked ingredients using small batch blending – and sit at the forefront of immune, microbiome, cognitive and digestive health. The ByHeart community is starting a new conversation around “feeding,” because we believe in well-fed, no matter how you do it. We are here to empower parents everywhere to create a foundation of health for their babies’ lives to follow. We are world-class doctors, pediatric researchers, seasoned formula experts, dedicated blendmasters, and passionate parents. Above all, we are people who believe in feeding freedom, which means all parents have the very best choices – whenever and wherever they need them.

Team comprised of: -Global communications for J.Crew (brand, business, and corporate comms) -ESG/Corporate Impact Branding -Brand marketing / partnerships /events & activations -Social Media & Digital Brand Content -Corporate social responsibility and philanthropic initiatives -Loyalty Marketing -Domestic and international retail marketing -Domestic and international wholesale marketing

goTenna is a communications company backed by over $41MM in funding from Union Square Ventures, Bloomberg Beta and many others, and is dedicated to people-powered connectivity. goTenna builds software tools and hardware devices that pair to Android and iOS phones to relay texts and GPS locations from phone to phone - no cell service necessary. goTenna Mesh devices are the first consumer-friendly, long-range, off-grid mobile mesh networking devices on the market and are currently being used by outdoor and travel enthusiasts as well as various relief organizations on the ground in Puerto Rico, Texas, and Florida. Our community is growing every day at imeshyou.com, where users can add their devices to the Global Network Map and see how this parallel network is growing. +Leading team comprised of e-commerce, content/social, creative, and development roles for all consumer communications and D2C front-end initiatives +Overseeing global retail launches, both online and in wholesale brick & mortar for consumer product in US/CAN/EU/AUS/NZ +Building consumer marketing team from ground up +Defining DTC brand and market positioning

HATCH is a lifestyle brand comprised of apparel and goods to make women feel chic and beautiful before, during and after pregnancy. The brand is responsible for breaking the barrier of 'maternity' wear to allow clothing to feel effortless and beautiful during all stages of a woman's journey. +Built brand voice and identity from ground-up (came onboard in year one) +Oversaw marketing team and all retail e-commerce marketing channels, digital paid marketing, and social channels, with a consistent 10x blended ROAS; over 40% growth YoY +Ideated and executed all B2B brand product partnerships, influencer partnerships and co-branded initiatives and events, included ongoing collaborations with Current Elliott (Denim), BANDIER (fitwear) and Marysia (Swim) +Managed PR team across all brand launches and happenings

Harper Collins Author: *2016 The New French Couture, with contributions by Leandra Medine and Stefano Tonchi *2012 The Style Mentors *2010 Minimalism & Fashion, fore worded by Francisco Costa, and launched by Calvin Klein and W Magazine *Contributing editor, writer, and consultant for a range of fashion, lifestyle, and news publications, including but not limited to: Porter Magazine, Elle, Banana Republic, Style.com, NY Post, Tourneau, Man of the World, Numero, New York Magazine, The New York Post, i-D.

The Science Project is a digital advertising agency dedicated to storytelling across retail brand touchpoints and products. We imagine it, strategize it, design it, and build it. And then we action the results to make each client product stronger and better. ~ Led content-driven projects across clients, with a focus on company division of shoppable retail brand magazine apps and sites ~Drove all marketing acquisition and social strategy for brand content vehicles, working with in-house teams to drive awareness, interests and conversion ~Oversaw Marketing Services division, focused on digital brand marketing, strategy, and social execution for clients ~Produced marketing initiatives and advertising campaigns to exploit clients' digital products ~Recruited and managed all editorial directors, editors and writers across projects