Elizabeth L.

• Developing & executing marketing strategy (creation and distribution of content on social media channels, website blog, email newsletter, language learning podcast. etc) • Optimization and budgeting of marketing campaigns • Market analysis • Technical solutions research

• Started back in 2011 as a Tumblr blogger writing & sharing personal experience of living and studying abroad; in the first month gained over 1k followers; • In 2012 it transformed to a YouTube channel; one of the videos went viral and gained 500k+ views in the first 3 months • In 2018, whilst in LA, got signed with 2 influencer agencies and 2 talent agencies; completed 1-year courses of Acting/Filming in UCLA • Currently managing full-production of personal 1 YouTube channel, 1 Spotify podcast, 3 socials (overall outreach: 96K+ followers, average E.R. 4,7%) • Current & former clients include Google, Calvin Klein, Christian Louboutin, La Perla, YSL Beauty, etc.

• Social media management of brand’s SoMe platforms (TT/IG/FB/LI/YT) • 360 Content creation (script development, production/postproduction, distribution, etc) • Community management • Influencer campaign relations (manual search for new ad placements among luxury content YT community, management of paid media campaigns & analysis) • Short-/Long-term marketing strategy development

• Influencer recruitment: reaching out to creators, conducting call, signing clients with the agency • Campaign management: mediating between creators and brands; supervising deliverables & deadlines from content creators

• Contacting and developing relations with A-list creators around the world • Writing, proofreading & distributing blog articles about creator economy • Managing company's social media platforms & blog website • Performing various administrative tasks

• Developed promotional materials and scripts (including management of the design and copyright teams) to create product’s presentation (browser extension enabling users to save money when they shop online) • Managed expansion to new markets (UK & US). Led regular call meetings with international representatives of majors brands including Walgreens, CVS, BestBuy, Boots, Tesco and many others • Developed relations with new and existing brand partners. Managed technical organization and tracking of accounts on affiliate platforms including Impact, Awin, CJ, Linkshare, Webgains, Admitad and others

• Management and curation of company’s social media platforms, including 360 content planning and creation, writing blog articles and PR releases, including remote management of PR agencies’ & freelancers. Reporting to the CMO weekly. • Produced and curated the production of the very YouTube advertisement for the company with an overall budget of $30,000+. Managed remote control over the production process from (creation of briefs, licensing, final editing, etc)

• Personal PR of the CEO (managing personal social media – design, text, publishing, commenting – in IG, FB, LI; organization of guest lecturing and event participation + preparation of lecture materials; 360 preparation for interviews and events; speechwriting for CEO and commenting for articles/interviews on his behalf for the leading international media outlets in both Russian and English) • Administrative tasks (meetings management, calendar planning, candidates hunting)

• Script coverage • Administrative tasks

• Developed general marketing strategy; created and enhanced brand image; kept up with latest trends in beauty industry, wrote posts for everyday blog; managed collaboration with top Russian internet influencers • Ran brand's social media platforms, including IG (@goldapple_ru) and FB page. Achieved the growth of IG company page audience to 1M followers

• CEO assistant • Weekly coverage and reviews for film released • Script coverage

- Entertainment Business - Working with camera - Acting for Film

Modules: - International History - Political Economy - Statecraft & Diplomacy - Philosophy - Contemporary Security Issues - Foreign Policy Analysis