Eli Schneider

-Serves as the SOJNM's peer tutor to a group of 10 students each semester in support of departmental retention efforts. -Conducts weekly one-on-one meetings to address academic challenges and provide personalized support. -Organize review sessions to assist students with coursework and build a collaborative learning environment.

-Represent the School of Journalism and New Media at recruitment events, campus tours, and admitted student days. -Assist as needed in workshops, speaker series, and networking events to engage current and incoming students. -Serve as a student representative, interacting with prospective students, campus visitors, and faculty members

Clients: Yale University, University at Buffalo (SUNY), Clean Power Institute, Country Music Association, Wrangler (end of internship project) -Worked with account leads to support day-to-day client relationships, helping translate client goals into clear briefs, timelines, and deliverables. -Assisted with campaign planning and execution by tracking deliverables, managing revisions, and preparing materials for client reviews. -Helped coordinate and execute focus groups for multiple clients by sourcing participants, assisting with moderation, and synthesizing takeaways to inform strategy and creative work.

-Built customized training datasets to enhance AI model accuracy for marketing and communications applications. -Analyzed user feedback and collaborated cross-functionally to refine model outputs and improve commercial usability. -Evaluated model responses, identifying patterns and recommending optimizations to align with client goals and industry standards.

-Maintained course standards, contributing to recognition as one of Illinois' top public courses by the Chicago District Golf Association (CDGA) -Promoted to Greenskeeper, assisting in oversight of key preparations for the U.S. Open Amateur Qualifying matches. -Coordinated with grounds crew leadership to ensure efficiency, safety, and quality in daily operations.

-Produced multimedia content that expanded the athletics program’s social media reach and engagement. -Conducted interviews with coaches, administrators, and student-athletes, strengthening journalism and sports communication skills. -Assisted in game-day operations, including press releases and live updates, to enhance athletic program visibility.

Dean’s List & Chancellor’s List student, Director of Marketing @UM SCNO (Students Consulting for Nonprofit Organizations), Student Ambassador to UM School of Journalism and New Media, member of National Student Advertising Competition (NSAC), Public Relations Student Society of America (PRSSA), Ad Club, and Delta Psi fraternity.