
elia rosales
cpg industry solutions
mexico
naucalpan
food production
customer insight, new business development, negotiation, shopper marketing, trade marketing, marketing management, fmcg, market planning, change management, supply chain, cross functional team leadership, sales management, sales operations, marketing strategy, strategy, management, business planning, business strategy, consumer products, strategic planning, forecasting, key account development, key account management, market analysis, market research, competitive analysis, marketing research, p&l, international business, nielsen, pricing, retail, segmentation, sales and capabilities development, commercial business development, digital strategy, team leadership, fast moving consumer goods, customer engagement, customer relationship management, business process improvement, commercial capabilties development, disruptive thinking, liderazgo funcional, retail sales, business development, end to end project management, revenue and profit growth, talent developer
Experience

modern trade director
coca-cola femsa
Accountable to deploy the best-in-class commercial capabilities for modern trade, through the evolution of the E2E operative model for Mexico and Brazil. Including: processes, roles and routines, organizational structure and the set of skills needed for key positions and the development of digital enablers.

modern trade business development corporate senior manager
coca-cola femsa

modern trade commercial development senior manager
coca-cola femsa

traditional trade operational and sales senior manager
coca-cola femsa

operative planning senior manager
coca-cola femsa

immediate consumption national key accounts senior manager
coca-cola femsa

immediate consumption local accounts manager
coca-cola femsa

traditional trade sales and distribution leader
coca-cola femsa

international commerce executive
jugos del valle

cpg industry solutions
softtek

director comercial
jugos del valle
In charge of the commercial strategy for national and international retail customers. Accountable for key accounts, sales, trade marketing, automatic replenishment and commercial development teams.

director coe channel and commercial capabilities
coca-cola femsa
In charge of develop and install Commercial Digital Capabilities according to the strategic intent of each channel (traditional trade, modern trade, digital players), as well as, transfer the best practices among all operations in Lat-Am.

director of key accounts and modern trade for mexico
coca-cola femsa
Ambassador for both international and local chains. Accountable for the business in modern trade: negotiate all the commercial agreements, consumer and customer programs, activities and costs. Allocate the yearly and monthly sales target. Leading modern trade commercial team: 5 senior managers and +60 collaborators. Emphasis in building relationship with customers Top Level Senior managers. Define big bets based on key performance indicators, competitive activities and market trends on regular basis and disruptive industry performance.
Education
massachusetts institute of technology
university of california, los angeles
project management
university of california, los angeles
commerce
tecnológico de monterrey
business administration
the banff centre
organizational leadership
university of michigan - stephen m. ross school of business
organizational leadership
tecnológico de monterrey
international business
elia rosales's Contact Information
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