Elena Ghinea

I coordinate the sales strategy across the entire Smart ID Group, integrating the teams and portfolios of acquired companies (Total Technologies, AB Systems, and HTSS Business Solutions). Commercial leadership and integration of multi-company sales teams. Unified B2B strategy: hardware, software, services & automation. Cross-selling across companies and expansion of the enterprise portfolio. Strategic relationships with corporate clients and global partners.

I developed and implemented the commercial strategy of Smart ID, focusing on sustainable growth and portfolio diversification. Led sales, pre-sales, and business development teams. Integrated new business lines from acquisitions into the commercial structure. Expanded sales channels and strengthened enterprise relationships. Built strategic partnerships with technology providers and integrators.

I managed the national sales strategy, developing and consolidating the enterprise client portfolio across retail, logistics, and manufacturing. Oversaw complex sales processes (large deals, multi-site projects). Led and motivated the sales team to achieve and exceed targets. Delivered executive presentations and business reviews to strategic clients.

I coordinated the division dedicated to manufacturing and transport & logistics, developing sales strategies and tailored solutions for digitalization and automation. Identified and developed opportunities in key industries. Collaborated with technical and implementation teams for complex projects.

I managed enterprise and mid-market accounts, focusing on long-term value creation. Grew business on strategic accounts. Provided consulting for selecting and implementing technology solutions. Increased client satisfaction and retention through dedicated support.

I contributed to market development by consolidating the portfolio and acquiring new clients. Prospected and generated new sales opportunities. Built and maintained strong commercial relationships. Achieved and exceeded sales targets.

I supported the sales team in sales and account management activities. Identified leads and initial opportunities. Presented entry-level solutions and services. Developed my B2B sales expertise through hands-on experience.

I provided operational and administrative support to the sales team, contributing to the efficiency of daily sales activities and client interactions. Supported account managers with documentation, proposals, and reporting. Assisted in preparing client presentations and commercial offers. Maintained internal data accuracy and coordinated internal communication between departments. Contributed to marketing and sales campaigns through logistical and operational support.