Eleanor Alix

Haute is a fashion collective dedicated to promoting the stories of emerging designers from all backgrounds. We invest in our designers’ careers through immersive digital content, photoshoots, and in-person events, and value collaboration with fashion lovers and like-minded companies to encourage individual artistic risk while providing collective community stability.

• Awarded $3,000 grant to build out an early-stage fashion-tech venture using Agile/Scrum product management framework • Formulated the company’s goals, vision, and objectives • Conducted industry research to analyze competition and determine optimal brand positioning • Analyzed data sets, read reports, collected data via surveys, and conducted customer interviews to determine Gen Z consumer behavior and pain points to inform personas for target customers • Created a financial model • Connected with over 80 relevant parties including 22 potential customers, 14 fashion designers, and 30 industry experts

• Performed raw data and keyword analysis using Microsoft Excel to analyze current SEO/SEM and optimize for brand's target audience • Analyzed South African competitor landscape • Assisted in a new product launch to market plan • Audited social media channels and suggested content and strategies for account optimization • Conducted customer interviews and pinpointed areas for improvement and new opportunity Completed internship remotely

• Successfully completed intensive learning program focused on the technical skills development of: advanced Excel business analytics, intuitive Tableau dashboard reporting, client project work, and executive-friendly presentation creation • Self-sufficiently conducted complex analyses on a variety of mock client scenarios by navigating disjointed datasets to efficiently derive analysis results and develop strategic recommendations that resolved client pain points • Completed and presented final group project case to Director of IB. Received positive feedback upon project completion

• Re-imaged hundreds of student and faculty computers • Debugged, repaired, and upgraded school technology • Set up new computers for the upcoming year • Organized, inventoried, cleaned, and labeled computer equipment for summer maintenance