Eileen D.

- Lead global communications and digital strategy to elevate brand equity, drive cultural relevance, and amplify the voices of Pro Artists across channels. - Architect strategic storytelling frameworks that position Bobbi Brown at the intersection of luxury, artistry, and digital innovation. - Cultivate meaningful relationships with creators, tastemakers, and cultural voices-generating over $10M in annual earned media value (EMV). - Spearhead cross-functional partnerships across regions and markets, delivering $2M+ YOY EMV growth through culturally attuned IP and campaign initiatives. - Act as key advisor to Executive Leadership on reputation management, crisis response, and high-visibility media engagements.

- Developed data-driven influencer strategies and brand narratives across paid and organic channels-resulting in significant EMV and ROI growth. - Defined KPIs aligned to global business goals; led reporting, insights delivery, and stakeholder communications across functions. - Championed Inclusion & Diversity, integrating equitable practices and voices into campaign storytelling and internal strategy. - Named one of Business Insider's Top 17 Influencer Marketers for groundbreaking work in influencer innovation and brand advocacy. - Fostered strong collaborative relationships with key global, regional and market leads including Consumer Engagement, Global Marketing, Legal, Global Product Development - Managed Associate, Global Communications and mentored junior PR Managers on influencer marketing - Worked with internal PR teams globally to secure positive media coverage surrounding key brand initiatives and talent

- Built global influencer strategies for Estée Lauder and AERIN Beauty, driving a 111% increase in campaign profitability. - Led end-to-end campaign development, creator sourcing, talent management, and post-campaign analysis. - Partnered with leading analytics platforms to strengthen audience insights and measurement capabilities. - Trained global markets on influencer strategy execution, resulting in a 200% increase in global influencer activations. - Collaborated with the Director, Online Global Communications on content initiatives. - Deployed the brands’ influencer strategies to markets and affiliates around the world. Consulted with international teams on the implementation of key strategies.

- Produce and publish editorial content (including written content, images and films) across all digital media, including repurposing content from offline media for use on the web - Produce content for and lead the development of the look and feel of regular email newsletters that engage readers with additional content - Report from backstage and front of house during Mercedes-Benz New York Fashion Week - Build relationships within the beauty industry (e.g. PR professionals, bloggers, and editors)

- Served as community manager increasing community engagement by over 300%; developed engaging content, moderated daily posts, wrote editorial, developed and implemented promotions and giveaways, provided daily customer service or escalated to appropriate department, as needed. - Created and distributed global content calendars for international markets globally to ensure brand consistency - Identified and communicated with key bloggers and influencers; developed outreach program for ongoing and consistent communication within the beauty community - Worked closely with other departments on social media programs including Marketing, Education, Creative and Legal to ensure on-strategy messaging, consistency and relevancy - Managed KPI system to measure success of campaigns & strategies; reviewed results and made recommendations for modifications. - Sourced and managed relationships with social monitoring and platform partners to inform strategy and planning - Established social media guidelines for all our partners to ensure the best brand presence - Monitored the competition and be aware of market changes and developments - Acted as the advocate of social media integration within Moroccanoil

- Managed digital strategy, including optimizing, developing and evaluating online presences on social networks. - Wrote and edited monthly content calendars for client's social channels incorporating unique and brand relevant copy, editorial mentions, special offers/ promotions, e-commerce initiatives, and more. Master the "voice" of the brand and cater to each company's marketing and branding messages. - Managed social media communities and performance, through daily social monitoring, customer support, and reporting - Conducted targeted outreach to press and bloggers to secure online placements for clients - Attended and led team brainstorming sessions to generate new ideas and potential initiatives for clients. - Managed tasks to associates and interns - Created social media plans to support clients’ ongoing marketing/PR goals - Coordinated production workflow between internal team of developers, vendors and client - Past clients include: Barbie, RACHEL Rachel Roy, Nine West, Lab Series for Men, Aveda, MAC Cosmetics, Allure Magazine, and Westfield Malls

- Crafted copy tailored to specific target audiences for monthly content calendars - Developed and maintained relationships with bloggers and other online influencers - Monitored social media activity, fact checking, pitching, and event management - Compiled social media trend slides for inclusion in client presentations

- Assisted with social media efforts while tracking and saving blog coverage of secured placements - Updated and maintained media databases - Administered product mailings, securing coverage in Allure magazine, Temptalia.com, and Beauty Blogging Junkie blog - Drafted press releases, and media alerts, act as a fact checker, maintained publicity tools (press kits, videos, photos, inventory)

- Participated at Iodice and Project Runway Finale shows during Fall 08’ New York City Fashion Week - Tracked fashion samples - Assisted with administrative and showroom duties - Updated and maintained media databases