Ege Onat D.

• Actively managing and scaling campaigns across Google App Campaigns, Meta Ads, Apple Search Ads, Moloco, Mintegral, and additional performance driven channels for both iOS and Android apps of different lifecycle stages. • Leading cross channel budget allocation, performance forecasting, and growth planning with a focus on efficiency, scale, and long term profitability • Driving App Store Optimization strategy to improve organic keyword rankings, store visibility, and conversion rates across app stores • Developing and testing Custom Product Pages and custom store listings to maximize paid traffic conversion and channel level performance • Owning agency partnerships for delegated media buying, including onboarding, strategy alignment, performance oversight, and quality control • Acting as the final decision maker and accountability owner for external agency managed campaigns and results • Partnering closely with creative, product, BI, and external teams to ensure alignment between user acquisition, product goals, and growth strategy

Organic Growth and Performance Marketing • Full ownership of mobile performance marketing strategy across iOS and Android for major apps • End to end management including strategy development, technical audits, SKAN audits, research, creative production, campaign execution, and reporting • App Store Optimization, Custom Product Page, and Custom Store Listing initiatives to improve app store visibility and conversion rates for both paid and organic traffic. • User acquisition across major ad networks with a strong focus on scalable and profitable growth • Team leadership including training, mentorship, and performance oversight of user acquisition managers • Account management with clear communication, structured reporting, and a strong focus on client satisfaction and retention Key focus areas Performance Marketing, User Acquisition, App Store Optimization, SKAN, Mobile Analytics, Creative Strategy, Team Management, Account Management

• Managed paid user acquisition campaigns across social and search driven channels • Led App Store Optimization efforts to improve keyword rankings, store visibility, and conversion rates • Planned and executed performance marketing strategies aligned with client growth goals • Supported and collaborated with junior team members on campaign setup and optimization • Maintained close client communication and performance reporting Key focus areas User Acquisition, Performance Marketing, App Store Optimization, Paid Social, Mobile Growth, Analytics

• Executed App Store Optimization tasks including audits, keyword research, conversion rate and metadata optimization • Managed Apple Search Ads campaigns with a focus on high intent traffic optimizing towards goals like RoAS, Trial CPA, Purchase CPA, Subscription CPA • Supported Google App Campaigns setup, optimization, and reporting • Assisted with performance analysis and creative testing initiatives Key focus areas App Store Optimization, Apple Search Ads, Google App Campaigns, Mobile Marketing

• Supported the procurement department in supplier identification and evaluation operations within the IT services/consultancy category.

• Supported various departments with office tasks and projects, providing extra hands where needed. • Automated HR & Finance tasks with Python and Excel, saving the company at least 20+ high-value, director-level person hours per week.