Efrat Kreiner Efrat

Chief Marketing Officer @ Mankai by Hinoman

About

A highly motivated, visionary, and performance-driven marketing executive. With years of hands-on experience in the health & wellness industry, I have developed and executed strategic global marketing strategies that encompass a spectrum of disciplines including marketing, product development, and business expansion. • A decade-long experience in the Asia Pacific brought me to the heart of the nutrition and dietary supplement business. With hands-on, ground-level work, I led successful herbal supplement sales and tailored sales training programs for teams in Singapore and Malaysia. • Today, as the Chief Marketing Officer at Hinoman, I leverage this expertise and my passion for health to bring Mankai, a tiny yet power-packed plant to global consumers. My role encompasses planning and executing the Go-To-Market strategy locally and internationally, including Israel, US, and Asia, while managing marketing activities across multiple channels. • Navigating the intricate world of health, wellness, and sustainable food practices isn't just a career path for me; it's a journey driven by a genuine passion. I aspire to build an equitable, healthy, and sustainable food system globally, A world where choices abundant in nutrition like Mankai are not just available but embraced with enthusiasm. I'm always open to a conversation, whether it's about our shared passions or potential collaborations. Drop me a DM or reach out at efrat@hinoman.com

Country

City

Israel

Industry

Food Production

Skill

E-Commerce, Brand Positioning, Customer Experience, Budget Management, Project Management, Partnership Marketing, Marketing ROI Analysis, Product Marketing, Competitive Analysis, Brand Development, Marketing Analytics, Lead Generation, Email Marketing, Social Media Marketing, Integrated Marketing, Sustainability, Culture Building, Effective Communication, Growth Mindset, Action Oriented

Experience

Chief Marketing Officer

Mankai by Hinoman

2014-10 - Present · 12 yrs

Israel

▪️ Develop and execute comprehensive Go-To-Market strategy plans for the international launch of MANKAI across multiple regions, including Israel, US, and Japan. ▪️ Drive the strategic vision for all marketing activities across various channels, effectively managing and allocating B2B and B2C marketing budgets. ▪️ Build and nurture strong strategic partnerships in a B2B context, fostering relationships that amplify reach and impact. ▪️ Collaborate intensively with product development and QA teams to define product specifications, ensure conformity, and address regulatory needs, providing crucial insights from the marketing perspective.

Health and Nutrition Sales Consultant and Trainer, Singapore and Malaysia

Herbalife

2003-1 - 2010-9 · 7 yrs 9 mos

▪️ Successfully led recruitment initiatives and conducted training for distributor sales teams, enhancing overall sales competencies and productivity. ▪️ Initiated and delivered weekly training sessions and workshops, focusing on vital areas such as sales techniques, customer service enhancement, leadership development, motivational strategies, and business expansion. ▪️ Provided strategic mentoring and coaching to both individuals and teams, enabling them to effectively achieve their defined goals and objectives. ▪️ Consistently surpassed sales targets, demonstrating exceptional sales acumen and performance excellence.

Marketing Manager

Autograph Israel: A media company

1999-1 - 2003-11 · 4 yrs 11 mos

▪️ Conceived and executed highly effective marketing and advertising strategies, resulting in significant market reach within the Israeli landscape. ▪️ Successfully recruited, nurtured, and managed sales teams with a customer-centric approach, bolstering customer relations.

Advertising Account Executive

Shamluk Raban Advertising

1989-3 - 1996-3 · 7 yrs 1 mo

▪️ Held the position of Account Manager, overseeing prominent food industry clients such as Strauss, Elite, among others. Demonstrated exceptional client service and strategic management abilities in this role. ▪️ Expertly liaised with clients to identify their unique advertising requirements, ensuring their needs were comprehensively addressed and met. ▪️ Spearheaded the formulation of marketing strategies and campaigns