Edina Szucsik

I have more than 10 years of work experience in Marketing. Industry experience: consumer electronics, automotive, telecommunication, retail, FMCG, OTC. Some important values for me: collaboration, responsibility, lifelong learning, kindness, curiosity, critical thinking, resilience, optimism, integrity. My work experience in the current/previous positions includes: Marketing and media strategy, activity planning, campaign implementation and evaluation, budget management Sales forecast, P&L financial performance planning and monitoring Portfolio management, pricing and distribution strategy, new product introduction Cooperation with Trade Marketing, Digital Marketing, Sales and E-Commerce teams Cooperation with regional and central marketing and media teams Campaign communication toolkit and asset creation/localisation with creative agencies for TV, Online, Social Media, Print, Radio and Outdoor campaigns Media strategy and campaign planning (both on agency and client sides) (both traditional and online media) Ecommerce product page and campaign landing page localisation/creation with Digital team Economic, competitor and market analysis GFK and Nielsen market analysis, new product/new packaging tests, TVC/key visual tests, brand health tracking, U&A research, audience segmentation with research agencies Account management and media planning at media agencies Marketing management, brand management, product management at multinational companies Managing small local teams (1-3 people responsible for media planning and buying); coordinating 5-6 people as CEE media manager and account director