Eder Genovez
Head Financeiro @ Master Higimed
About
A finance professional with 15 years of experience working in various departments such as Controllership, Planning and Control, Accounting, Procurement, Internal Controls, Accounts Payable and Receivable in multinational companies, startups, and family-owned businesses. Solid knowledge in the implementation, standardization, and automation of processes, restructuring of family-owned companies, people management, strategic planning, financial and accounting closings (statutory/managerial), and reporting to headquarters abroad (US/UK), attending to internal and external audits, and providing business support. Expertise in Budgeting | Budget and Forecast routines, financial statement analysis (PnL | Income Statement, B&S | Balance Sheet, Cash Flow, and Working Capital), financial indicator analysis (EBITDA/EBIT, net profit, volume, price and revenue mix, and margin), dashboards, and the preparation of monthly, quarterly, and annual management presentations and reports for local management and the regional board, assisting in decision-making. ERPs: SAP HANA, Anaplan, and Power BI. Advanced English and Spanish with 18 months of international experience in Mexico as Plant Controller.
Brazil
São Caetano do Sul
Consumer Goods
Pensamento crítico, Dashboards, Relatórios empresarias, ERP (Planejamento de recursos empresariais), Gestão de compras, Estratégia, Pensamento estratégico, Planejamento estratégico, Controle de custos, Treinamento, Gestão de pessoas, Resolução de problemas, Relatório, Comunicação, Análise de risco, Relatórios trimestrais, Orçamentos anuais, Conciliação bancária, Razão geral, Capacidade analítica
Experience

Controller
São Caetano do Sul, São Paulo, Brasil
A national, family-owned company in the automotive care sector Direct report to the President • Developed banking relationships and tracked financial opportunities, interest rates, and credit and financing products for short, medium, and long-term periods. • Engaged finance and business teams in implementing a budget planning culture by establishing approval flows, budget schedules, and actual vs. budget reports. • Implemented Purchase Price Variance control reports. • Structured the Production Program (+150 SKUs and 15 Production Lines). • Implemented Contribution Margin by product, ensuring that products with negative margins were reworked or discontinued. • Established accounts payable and receivable routines, promoting a process and routine culture with clients and suppliers. • Implemented Bank Debt Reports and Receivables Cascade.

Controller
São Paulo, Brasil
Brazilian family-owned company in Telecommunications segment. Direct reporting to the CEO and President • Led treasury, finance, budget planning, accounting, tax, general administration, procurement, legal, and HR operations. • Prepared management reports and controlled cash flow routines with weekly updates on forecasts and variances. • Created Internal Controls to generate more predictability and control over financial flows: reports, purchase orders, approvals, etc. • Led and built multidisciplinary teams, fostering an integration and engagement culture to support organic growth and potential acquisitions/in-housing. • Managed and controlled all supplier contracts in partnership with an external law firm. • Created Internal Policies (e.g., Purchasing, Approval Levels & Travel Reimbursement). • Actively participated in the Due Diligence process for investors alongside KPMG and Madrona Law. • Implemented the Performance Evaluation Project. • Internalized fiscal accounting outsourcing: 05 CNPJs.

Plant Controller
Chihuahua e Região, México
Leading British multinational in domestic cleaning, personal care and healthcare segment. Leader of a team of 4 people (01 Cost Manager, 02 Sr Analyst and 01 Jr Analyst). Direct reporting to the LATAM Regional Director • Responsible for analyses and presentations (PnL, Budget, Forecast) for the Latam Regional Board (Mexico) and headquarters in London, meeting IFRS16, SOX, and USGAAP requirements. • Managed a senior team (Accounts Payable, Costs, CAPEX, OPEX). • Validated costs for all new products. • Validated 100% of Innovation Projects in partnership with Project, Packaging, and Innovation Management. • Responsible for monthly Balance Sheet Review presentations (100% of accounts reviewed and reconciled with explanations). • Monthly meetings with Accounting and Sales Teams to ensure forecast accuracy. • Signed off annual documents with the Plant Director, ensuring compliance with numbers and documents presented to the Board of Directors.

Controller Coordinator
São Bernardo do Campo
North American Multinational of Infant Formula segment Leader of a team of 3 people (01 Sr Analyst and 02 Jr Analysts). Direct report to the Controller and Regional LATAM Director • Responsible for preparing and managing the Budget and Forecast (PnL / Margin / CAPEX / Headcount); • Responsible for calculating and releasing (SAP) the Standard Cost; • Calculated and managed Finished Product obsolescence (Commercial area) and raw materials/packaging material (supply chain); • Monthly analysis and explanations of all cost variances, such as: • Purchase Price Variance (PPV) for all raw materials and packaging material. • Fixed and Variable Cost Variances as well as Production Volume. • Bill of Material (B.O.M) changes: quantities and/or new materials. • Material Usage Variance (M.U.V) in Production Orders: % Scrap & Yield. • Impact of Obsolete Products on results (Write-Off). • Calculated and tracked Inventory variances such as W.O.C (weeks of coverage) and/or D.O.H (Days on Hand), ensuring better Working Capital management; • Presented key reports (Flash (WD+2), Latest View, and Contribution Margin Variance) to the Regional Board (Mexico); • Controlled 100% of the Plant's Opex and Capex; • Monthly update of R&O (Risks and Opportunities), Project Savings Calculations, and Cost Allocation by Product Brand; • Validated and approved Productivity Projects related to Production, Purchasing, Warehousing, Quality, Human Resources, and Reformulations; • Key User in internal and external audits; • Managed annual physical inventory, cycle counts, and annual inventory revaluation; • • Prepared and reconciled selected accounting accounts monthly, as requested by the Global team for verification (e.g., Bank Reconciliation).
Education

Engenharia de Produção - Ênfase em Serviços
- Prêmio: Conselho Regional de Engenharia, Arquitetura e Agronomia de São Paulo Melhor Aluno da Turma de Formandos de 2008 do Centro Universitário Fundação Santo André - Prêmio: Centro Universitário Fundação Santo André – São Paulo Melhor Aluno da Turma de Formandos de 2008 do Curso de Engenharia de Produção com ênfase em serviços.
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