Ece Erkol Opitz

Leading the Sitecore Content Hub product management team to enhance implementer experience and drive adoption. Building a team of product managers to scale impact and execution efficiency. Establishing product analytics systems to provide actionable insights for product managers' decision-making. Developing structured processes to gather and incorporate customer feedback into the product lifecycle. Driving cross-functional collaboration between engineering, UX, and go-to-market teams to align product strategy with business objectives. Spearheading the launch of AI-powered search capabilities, enhancing discoverability and user experience for enterprise customers.

Senior Product Manager for CDP Led competitive analysis to define roadmap strategies for Sitecore's CDP product. Managed end-to-end execution of product features in collaboration with engineering teams. Conducted customer research through pre-sales, sales, and customer success managers to refine product positioning. Developed business cases and go-to-market strategies for new initiatives.

Product Manager for Ecosystem and Engagement Cloud Products Expanded Sitecore's Digital Asset Management ecosystem by launching key integrations with CHILI Publish, Salesforce, Microsoft D365, and Adobe Creative Cloud. Defined and executed the ecosystem strategy, ensuring seamless partner integrations aligned with customer needs. Created an inclusive product management process by incorporating feedback loops from sales, customer success, and support teams. Led product design, UX research, and roadmap execution in collaboration with engineering and UX teams.

As a Product Release and Training Manager, a liaison between SaaS Customers, Project Managers, Product Development, QA and Operations team: - Manage, follow-up and prioritise incoming support and new feature requests from our SaaS customers and partners, - Discuss the use cases, priorities and the scope with Product Development team, - Coordinate and communicate the delivery of product releases, - Training clients and new colleagues on the product and keep product training materials up to date, - Communicating new product features internally and externally, - Help internal and external customers with best practices on the application, - Planning and follow-up of support engineers, - Coordinate and follow up SaaS service requests with customers and partners as well with the internal operational team, - Define the support process and continuously help to improve it, - Prepare the functional training of the product and train the trainers of the customers

As Senior Project Manager, I was responsible of: - Managing the entire project lifecycle on time and within budget - Managing multiple projects simultaneously with cross-functional teams and conflict resolution - Leading client consulting engagements with project scoping and functional architecture design responsibilities - Responsible for coordinating all aspects of projects including scheduling kickoff meetings, requirements gathering, analysis, build, testing and launch - Working closely with clients and developers to manage expectations and define objectives - Producing the scope and functional documentation to include site maps, wireframes, and user flow schematics - Managing and motivating team members - Cost control, invoicing and budget reconciliation

Led the Turkcell Personal Cloud Service, growing it to over 2 million users. Defined product strategy and roadmap for Turkcell-branded smartphones, driving them to become the best-selling Android devices in Turkey for 3 consecutive years. Conducted market analysis, competitive positioning, and business case development to drive user adoption and revenue growth. Spearheaded partnerships and integrations with third-party services to enhance customer experience.

Pioneered the launch of innovative mobile services: Led the introduction of the first mobile NFC payment solution ("Bonuslu Avea") and designed the first operator-branded health service ("Alo Doktorum"). As Vertical Market Products Manager, I drove the strategy and delivery of Mobile Finance (including NFC), Mobile Health, and Mobile Education services by: - Managing P&L and feasibility for new product initiatives. - Leading full product lifecycle management from concept to optimization. - Developing strategic partnerships. - Coordinating technical and business impact analysis. - Guiding product evolution to meet market needs.

Conducted business and system analysis for e-marketing projects to align with strategic objectives and enhance digital engagement. Defined and streamlined functional requirements for web services, content management systems, and websites to improve usability and scalability. Collaborated with cross-functional teams to optimize workflows, enhance digital marketing strategies, and improve overall user experience. Provided competitive insights and data-driven recommendations to support product development and business decisions.

Engaged with customers to gather and prioritize requirements, define use cases, and optimize business workflows for improved efficiency. Conducted industry research, competitive benchmarking, and strategic positioning to drive informed product development. Developed process improvements and structured new workflows to enhance user experience and business performance. Created functional specifications and delivered impactful presentations to align stakeholders and guide engineering teams in implementing user-centric solutions.

Conducted market research, sales distribution analysis, and M&A scenario evaluations to identify growth opportunities and support strategic decision-making. Developed automated financial and operational reporting requirements to enhance data accuracy and efficiency. Created executive presentations and trend reports, providing leadership with actionable insights to shape business and product strategies.

The LFI Program is designed to support provision of highest quality education, whose mission is to equip the prospective leaders for industry with state-of-the-art knowledge both in engineering and in management disciplines. Leaders For Industry (LFI) is a double degree graduate program awarding the Master of Science degree in both Engineering and Management disciplines. It requires completion of a 24-month academic program with equal course load from The Faculty of Engineering and Faculty of Management. In addition to academic studies, an industrial project is carried out in cooperation with and at the premises of the Program Partner. LFI aims at contributing to the advancements in innovation and industry through educating young, highly qualified individuals and developing their technical and managerial capabilities in cooperation with the industry for becoming potential leaders in their work environment.

Graduated with Honors. Double Majored in MSc Industrial Engineering and Management Sciences. Received Full Merit Scholarship