Dylan Labrie

Vice President of Retail & Partnerships @ Lillie's of Charleston

About

Brand Building | Digital Marketing | Creator | Longboarder.

Country

United States

City

San Diego

Industry

Consumer Goods

Skill

Operations Management, People Management, People Development, Teamwork, Business Marketing, Field Development, In-Store Marketing, Regional Marketing, Inventory Control, Store Management, Team Performance, Key Performance Indicators, Build Strong Relationships, Brand Marketing, Sports Marketing, Customer Loyalty Management, Google Analytics, Team Management, Brand Strategy, Digital Content

Experience

Vice President of Retail & Partnerships

Lillie's of Charleston

2025-7 - Present · 1 yr 3 mos

Founder

shopdragon.io

2023-6 - Present · 3 yrs 4 mos

San Diego, California, United States

Team Leader, Shopper Marketing

The Clorox Company

2019-1 - 2023-6 · 4 yrs 6 mos

Mason, OH.

Grocery channel shopper marketing team lead.

Brand Manager, Shopper Marketing

The Clorox Company

2015-3 - 2023-6 · 8 yrs 4 mos

Mason, OH

Leading strategic shopper and customer marketing on the Kroger Team for Clorox entire portfolio of brands.

NAE calling on Kroger HQ

The Coca-Cola Company

2013-5 - 2015-2 · 1 yr 10 mos

Blue Ash, OH

NAE Calling on Kroger HQ for the Odwalla, Honest Tea/Ades/Kids, Zico Coconut Water and Illy Coffee

Manager, Convenience, Drug, Value Planning & Development

The Coca-Cola Company

2011-1 - 2013-4 · 2 yrs 4 mos

Led the planning and development process for the Convenience, Drug and Value channels within the Great Lakes Region of Coca-Cola

Sr. Shopper Marketing Manager

The Coca-Cola Company

2008-4 - 2011-2 · 2 yrs 11 mos

Leading strategic shopper and customer marketing for Coca-Cola NA, Coca-Cola Enterprises (the bottler) and our top customer in the region, Kroger.

Sr. Category Account Executive

Procter & Gamble

2006-4 - 2008-4 · 2 yrs 1 mo

Sr. Category Account Executive in Sales Research & Development Responsibility includes leading shopper and retail focus in P&G's Personal Health Global Business Unit. Key work includes: Leading 3-5 year strategic customer/channel/shopper focus and plans Leading customer business development on all major upstream product initiatives Leading customer business development stratgey on Joint Ventures

Sr. Category Account Executive

Procter & Gamble

2003-5 - 2006-4 · 3 yrs

Project work included driving total U.S. ethnic (African Am./Hispanic) focus on P&G Health and Beauty business. Key initiatives delivered included: Pantene Relaxed & Natural Pantene Extra Liso Vicks Casero Delivered ethnic legs to the following key initiatives as well: Crest Whitening Expressions Always Fresh Head & Shoulders restage Herbal Essence restage Also included work on Iman cosmetics joint venture and Johnson Products brands

Project Manager

Procter & Gamble

2001-1 - 2003-5 · 2 yrs 5 mos

Project work included leading customer and shopper strategic focus on the following brands: Crest paste, Crest SpinBrush/manual brush, Fixodent, and Scope Also included the delivery and execution of in market plans for the following successful initiatives: Crest Whitening Plus Scope (re-gained share leadership from Colgate) Crest SpinBrush Pro Crest Healthy Smiles 2010 Crest SpinBrush Spiderman and Dora the Explorer

Account Executive

Procter & Gamble

1994-2 - 2001-12 · 7 yrs 11 mos

Detroit Metropolitan Area

Les the sales and development of a six person team of sales people across Michigan and Ohio.

Account Executive

Procter & Gamble

1998-1 - 2001-1 · 3 yrs 1 mo

Responsibilities included the sales and business development of key customers and personnel for Procter & Gamble. I worked in this capacity in the New York City area where I managed P&G's Health & Beauty business.

Field Market Manager

Procter & Gamble

1992-1 - 1994-1 · 2 yrs 1 mo

Troy, Michigan, United States

Led the development and sales for the P&G Kmart Customer Team's (then #2 team in volume) field selling org including successfully testing and deploying the first contracted sales support for P&G.