Dusan Pantic
Director, User Acquisition | Performance Marketing @ Nordeus
About
Performance marketing expert with strong business and analytical background. Oversees the full UA spectrum - from performance marketing strategy to UA creative strategy and marketing analytics, including predictive modeling such as LTV forecasting. Have been working both on established global titles (such as Top Eleven Football Manager and Golf Rival) and (soft)launches of new games in sports and strategy categories. Passionate about analytics, growth and performance marketing.
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Serbia
Computer Games
Marketing Analytics, People Management, Business Analysis, Creative Optimization, Teamwork, Leadership, Market Research, Mobile Marketing, Digital Marketing, Reporting & Analysis, Project Management, Business Analytics, Entrepreneurship, Project Planning, Event Management, Business Development, SPSS, Team Management, Negotiation, Team Leadership
Experience

User Acquisition Lead
- Leading user acquisition/performance marketing team at Nordeus; - UA vision and strategy for new and existing games; - Creating a yearly budget, strategy, and user acquisition plan; - Mentoring and people management; - Developing a creative strategy and pipeline for User Acquisition campaigns partnering with Marketing Art & Creative teams and external agencies; - Partnering closely with data science, BI and ML teams to work together on ROI measurement, building predictive LTV models, and other tech improvements to help us grow further; - Reporting and providing data-based and market-based insights to company leadership and game teams; - Partner with all relevant stakeholders (ASO, Live Ops, CRM, etc) to ensure optimal user journey from top of the funnel to in-game; - Making a soft launch and global launch strategy & plans for new games.

User Acquisition Manager | Marketing
Belgrade, Serbia
-In charge of mobile user acquisition and re-marketing activities for Nordeus games on a global level through various performance-based channels (Facebook & Instagram, Google Ads, Twitter, Snapchat, ad network agencies, DSPs, Apple Search Ads, etc) -Working with data daily in order to optimize marketing investments and ensure the best ROI for our campaigns as well as to provide marketing insights for product/game and creative teams -Managing Influencer marketing campaigns for Top Eleven - Be a Football Manager -App Store Optimization

Member
London, United Kingdom
The UA Society is a not-for-profit, global organization dedicated to advancing knowledge-sharing and best practice discussions around mobile user acquisition, ads monetization and effective approaches to accelerate profitable and sustainable business results.

Operations Manager
Datastorm.co
Belgrade
At datastorm we deliver data-driven sales, marketing and investment solutions focused on the B2B market, combining machine intelligence and human expertise to generate significant growth and ROI for our clients. My key responsibilities include: - Systems Creation & Optimization - Operational Strategy Creation & Execution - Client delivery - Analytics & Business Intelligence

Sales and Marketing Intern
Greater Minneapolis-St. Paul Area
I had been working on market research and implementation of new marketing approach for Renters Insurance in downtown Minneapolis area. Some of my responsibilities included: -Research of apartment market in downtown Minneapolis area -Establishing connection and meeting with property management agencies in the area in order to establish long term partnership -Creating apartment manager program and plan of delivery -Reporting

Volunteer in organizational team of Startit Fest 2014
Serbia
Startit Fest is the biggest Startup festival in Eastern Europe with engagement of top 50 startups from South-East Europe. It is five day festival filled with engaging talks, workshops, pitches, networking, exhibitions, etc. As a volunteer in organizational team of Startit Fest I was participating in creation of side events for the festival, and during the realization I was in charge of logistics.

Youth trainer
Centar E8
Youth trainer on the project "Young men as allies in preventing violence". ("Budi muško")

Project Manager - Open IT v7.0 "Web Startup"
Serbia, Belgrade.
As a Project Manager, some of my main responsibilities are: -Leading the team of five people -Professional and personal development of team members -Planning, implementation and monitoring of project activities -Communication with CR, Marketing and PR sectors within the organization -Communication with corporate and non corporate partners -Reporting

Conference Manager - AIESEC Business Days
-Project planning, defining goals and slogan (team work) -Responsible for Entrepreneurship track at AIESEC Business Days conference. -Market research. -Development of agenda template and final agenda. -Communication with academic lecturers and business partners.
Education

Business Administration and Management, General
I had been attending fourth year of business studies at University of Minnesota, Carlson School of Management, as a scholar of U.S. Department of State. The school is among the best in the world (Ranked 15th in the world by the Academic Ranking of World Universities in Economics / Business - 2013)
Dusan Pantic's Contact Information
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