Doron Merdinger

Founded Doroni in 2017 and led a bold team through multiple prototypes to craft the H1-X—unveiled in 2024 as the future of personal flight. We’re engineering a sleek, safe eVTOL for everyday freedom, with a vision to open the skies by 2027.

Established in order to create exclusive and original works for the world's most privileged design connoisseur, Merdinger is the heirloom design house for a new generation. Utilizing advanced technology, the design house functions as a veritable alchemist's lab, exploring the innovative union of traditional materials and 21st century artistry. With the jeweler's eye for detail, we design and produce exquisite collections of table top luxury goods including Tabletop, Jewelry and giftware. In each collection, we take pride in our ability to create total environment, and indeed, a complete lifestyle for our customers, with one unified vision throughout.

Responsible for directing all aspects of: strategy, growth, management and world-wide expansion of Hazorfim LTD. Since 1952, Hazorfim Ltd. designs, develops, manufactures, and sells luxurious up-market artifacts that are combined with silver, crystal, porcelain, stones, wood and other materials. MAJOR ACHIEVEMENTS • Increased the company annual sales from $8M to $18M. • Generated the Hazorfim's rebranding philosophy of "Home Jewelry". • Brought the company to unique and exclusive worldwide recognition. • Redefined the company's core business vision. • Devised a new product line of silver compositions products. • Led a team of designers, technicians, engineers, chemists and metallurgist, in developing new concept products. • Designed the company's branding: logo, colors, packaging, advertisement concepts, and shops. • Introduced the company's sales website: www.hazorfim.com • Established a chain of shops, distribution center and outlets in Europe and the Middle East.

Managing and developing a global wholesaler network and the company's own chain of retail stores. Since 1952, Hazorfim Ltd.( http://www.hazorfim.com ) designs, develops, manufactures, and sells luxurious up-market artifacts that are combined with silver, crystal, porcelain, stones, wood and other materials.