Donte Murry

Lead TikTok's North America Beauty, Wellness & Personal Care vertical ($XB+ projected 2026 ad revenue), spanning SMB and mid-market clients across four business units, and 40+ person commercial organization focused on TikTok Ads performance and growth. Represent TikTok externally with C-level brand partners and at industry forums including Glossy Beauty & Wellness Summit, Shoptalk, Hubspot Inbound, and SXSW, among others. Drive vertical GTM strategy, incentive design, Agency & TikTok Shop collaboration, and policy unlock commercialization (GLP-1, HRT, peptides) for emerging beauty and wellness brands. Led the post reorg integration of SMB and mid-market beauty and wellness teams into one of TikTok's fastest-growing and highest-contributing verticals within six months.

Pre-seed and early stage investor. https://www.crunchbase.com/person/donte-murry-3fec

Co-developed and led go to market initiatives that significantly exceeded revenue goals, growing from 0 to 7 figure run rate in 12 mo’s. Oversaw wholesale growth spanning three phases: self-distribution (1-2 delivery drivers), partnering with a local HPP distributor within LA and Orange County, and partnering with a major regional distributor for Whole Foods across several states. Led successful product submissions into major retailers on the first attempt, including Whole Foods, Bristol Farms, and Mother's Market.

Secured contracts to write, produce, and deliver branded content for established brands, via the agency MoFilm Pro. Responsible for producing and delivering content to clients including Unilever, Chevrolet, Lysol, Carling Beer, Campbell's Soup, Discover, Shell, and Diners Club. Developed business plans for clients packaging new media projects in partnership with Quinn Media - an international media and television consulting and management company. Consulted for established filmmakers monetizing new media. Clients included Randal Kleiser (dir. "Grease") and Betty Thomas (dir. "Dr. Dolittle").

Within three months became a (FINRA) Licensed Financial Representative by passing series 6, series 63, and Life, Accident, and Health license exams. Counseled M&T Bank Clients with a special emphasis in Personal Banking, Retirement Planning, Investment Planning, Estate Planning, and Conservation Strategies. Spent six months on a project performing analysis on the future distribution of the in-store retail branch network. The final result was a 25 page report, and a presentation to senior management officials. Spent two months in Rochester, training branches on new initiatives concerning "Overdraft Reform", and teller referral upsells.

Given a territory which consisted of over 35 doctors whom I was responsible for informing about the product Cymbalta through sales details, scheduled lunches, and speaker programs. In only 10 weeks in the field dramatically increased prescribing habits of three out of five “target” doctors within sales territory who were not prescribing Cymbalta.