Donald Scott

Investment lead for all Nestlé’s UK Programmatic activity covering all brands including Purina, KitKat & Nespresso. Responsible for full-funnel planning and oversight of display, YouTube, BVOD and digital audio. Manager of a local investment team of 3 and responsible for managing the off-shore activation teams through set-up, QA, optimisation and reporting. Lead on the account KPIs from Nestlé’s brand safety “Golden Rules” to managing the cookie-less transition. Responsible for ensuring that the UK market was Europe leading and ahead of the curve in global adoption.

Investment lead for all Nestlé’s UK Programmatic activity covering all brands including Purina, KitKat & Nespresso. Responsible for full-funnel planning and oversight of display, YouTube, BVOD and digital audio. Manager of a local investment team of 3 and responsible for managing the off-shore activation teams through set-up, QA, optimisation and reporting. Lead on the account KPIs from Nestlé’s brand safety “Golden Rules” to managing the cookie-less transition. Responsible for ensuring that the UK market was Europe leading and ahead of the curve in global adoption.

AdOps Specialist during a period of strong growth at Dialect Inc. Directly responsible for DV360, AMZ and Stack Adapt campaigns while also assisting our partners with direct bookings on relevant gaming related websites. In control of the tracking for all campaigns particularly through setting up Amazon Advertising tracking so that all Amazon sales of the products advertised can be attributed to the correct marketing channels.

Chief analyst and trader for Reach’s UK wide trading desk responsible for clients all over the United Kingdom and Ireland. Responsible for training all new recruits in the Programmatic trading desk team and for helping other employees improve their skills.

Chief analyst and trader of the small Glasgow team that started in early 2017 and grew to bring in hundreds of thousands of pounds in monthly revenue within 6 months. Our team was also responsible for a 100%+ increase in the revenue we were able to extract from the programmatic inventory of the Trinity Mirror network in Q4 – in large part due to the implementation of a new, modern header bidding solution. Part of the team that won “Best in-house Publisher trading team” at the 2018 Drum Digital Trading Awards.

Given a great deal of responsibility in dealing with large sums of money to purchase advertising space on the internet in real-time. Handled and ran most programmatic advertising campaigns alone. Liaised with a lot of people in the advertising industry at other companies particularly in the digital advertising market space.