Dominik Nyffenegger

USP Partner AG is among Switzerland’s leading full-service agencies for live marketing, POS merchandising, trade fairs, conferences, events & people. A competent and passionate partner, USP brings its customers’ brands to life with profitable ideas for all-year programmes and pinpoint campaigns/projects, delivering concepts, plans and organisation as a one-stop solution from A to Z. Shopper and consumer activation are our missions – USP designs, plans and organises sales and theme promotions, brand activation, road shows, live marketing events, guerrilla marketing activities, active selling, sampling, tastings and live marketing projects of all kinds at the POS (point of sale) and OOH (out of home) on behalf of customers from every conceivable sector. What’s more, we deliver permanent and temporary solutions for complete POS merchandising on all sales channels within the Swiss retail industry: Our services include the assurance of all-year visibility & POSM placement or as part of campaigns, assessment of product availability, product presentation, shelf maintenance or shelf/layout conversions, as well as coaching for sales staff, mystery shopping and controlling. USP is also the leading Swiss agency for the organization, coordination and leasing of professional trade fair, congress and event staff: Already since 2017, we have been a proud full service partner of Art Basel and are responsible for the entire personnel and hostess management for the world's most important exhibition for contemporary art on behalf of Messe Schweiz (MCH Group). Also since 2017 we support MCH Group at the trade and public fairs with our friendly, competent and professional exhibition staff. Prior to that, we were the official partner of Baselworld from 2009 to 2020, the world's most important watch and jewelry fair. In addition, USP is also the largest provider of professional trade fair personnel for the Geneva International Motor Show (GIMS).

USP Partner AG is among Switzerland’s leading full-service agencies for live marketing, POS merchandising, trade fairs, conferences, events & people. A competent and passionate partner, USP brings its customers’ brands to life with profitable ideas for all-year programmes and pinpoint campaigns/projects, delivering concepts, plans and organisation as a one-stop solution from A to Z. Shopper and consumer activation are our missions – USP designs, plans and organises sales and theme promotions, brand activation, road shows, live marketing events, guerrilla marketing activities, active selling, sampling, tastings and live marketing projects of all kinds at the POS (point of sale) and OOH (out of home) on behalf of customers from every conceivable sector. What’s more, we deliver permanent and temporary solutions for complete POS merchandising on all sales channels within the Swiss retail industry: Our services include the assurance of all-year visibility & POSM placement or as part of campaigns, assessment of product availability, product presentation, shelf maintenance or shelf/layout conversions, as well as coaching for sales staff, mystery shopping and controlling. USP is also the leading Swiss agency for the organization, coordination and leasing of professional trade fair, congress and event staff: Already since 2017, we have been a proud full service partner of Art Basel and are responsible for the entire personnel and hostess management for the world's most important exhibition for contemporary art on behalf of Messe Schweiz (MCH Group). Also since 2017 we support MCH Group at the trade and public fairs with our friendly, competent and professional exhibition staff. Prior to that, we were the official partner of Baselworld from 2009 to 2020, the world's most important watch and jewelry fair. In addition, USP is also the largest provider of professional trade fair personnel for the Geneva International Motor Show (GIMS).

Member of the management team. Personal, functional and financial leadership of the department marketing, sponsoring and sales. Development of marketing strategy at company level and for all events in the portfolio.

Member of the marketing management team. Personal, functional and financial leadership of the department. Development and implementation of the channel marketing approach and therefore lead the change process from a trade marketing to a real channel marketing organization incl. adaptation of all processes and organizational changes. Overall responsibility for the new national channel marketing strategy across all brands and channels of the portfolio and secure implementation of the yearly channel marketing activation plans.

Member of the marketing management team. Personal, functional and financial leadership of the department. Development and secure implementation of the channel marketing strategy and the yearly channel marketing plans. Overall responsibility for all national marketing activities across the whole brand portfolio and for all channels. Overall responsibility for the customer newspaper DURST/SOIF (12 editions/year, d/f, over 30'000 ex per month).

Member of the marketing management team. Strategic & operational brand management of the beer brand "Feldschlösschen" (market leader in Switzerland) and therefore plan & implement the strategy, positioning and all marketing activities (ATL/BTL). Development & implementation of the strategic marketing approach "occasion based marketing" within the Swiss marketing organization together with the HQ in Copenhagen. Development of the new marketing strategy for all regional beer brands in the portfolio (4 beer brands) and secure implementation by leading the crossfunctional project group.

Operational brand management of the beer brand "Feldschlösschen" (market leader in Switzerland), strategic & operational brand management of the regional beer brands "Warteck" and "Gurten".