Do Lan

Leader of Sauce & Spice Category

Daesang Vietnam has existed and developed since 1994 under the Miwon brand. As a company of the Korean Daesang Group, Daesang Vietnam offers open opportunities for young FMCG enthusiasts in the North to learn, experience and practice. Internal tasks: Manage the O'Food brand's Sauce product line, which has the most SKUs among other product lines. - Applying Marketing Mix 5P on my job. - Research the market & the competitors to decide improving the products or launching new products. - Make a price for the products & decide the promotion base on market demand. - Develop a multi-channel communication plan to promote products. - Support Key Account Manager to listing new product on Supermarket & other systems. - Sales support with a trade marketing role to promote MT and GT channel sales. External tasks: - Join the meeting, panels, conferences be like a Category Manager of O'Food brand - Choosing & working with Agency to solve the problems of O'Food Achievement - Managing O'Food Korean kimchi pickled sauce - Top 1 in revenue compared to similar products in the same industry - Give O'Food Spaghetti sauce get top of mind on Market after 1 year launched

NOVAON Digital is a place where I learn and grow a lot as an Account Executive. I have the opportunity to interact and work with many brands, diverse industries, diverse campaigns... That forces my thinking to constantly innovate and constantly learn to keep up with development. Scope of work: External tasks: - Discuss brand's brief & guide implementation for the brands - Pitching & detail proposal for brands - Be the main focal point and take care of brands - Wide Agenncy network: creative, content, production, influencers - Partner of many brands: Orion, TH, Lotus Group, Nutricare, LiveSpo, TP-Link, Bibica,.. Internal tasks: - Briefing for internal team (creative, planner, designer, outsource agency,...) - Managing and connecting work items into a final proposal - Making creative idea & planning for brand's campaign - Processing campaign & handle problems that arise - Making agency contract & result report for clients

This is my first full-time job. I decided to work full-time when I started my 4th year of college, so having to balance between study and work is a challenging problem. Metub is a youthful, dynamic environment that has helped me get used to the office environment more easily and quickly. As a leading MCN in Vietnam, becoming a member of Metub Hanoi makes me learnd a lot from the leaders. My scope of work at Metub: 1. Manage METUB Social platform Facebook: - Creating & managing Metub fanpage's system to increase organic reach strongly (Music, Quote, Food, News) - Creative content and plan to allocate advertising costs and measure fanpage growth effectiveness - Convert booking content to match the channel's audience - Planning idea and process campaign: shooting, story-telling, creative content,... TikTok - Creating & managing to has amazing growth (Reached 1 million followers after 3 months and received a verify tick from Tiktok) - Being the TikTok's MCN to expand Metub Network - Work with TikTok team to solve the problems (copyright, policy, image, trend creation, brand support) - Supporting the artists of Meutub Network and get many 1M clips 2. Planning Brand's Campaign - Convert content to promote brand's campaign - Distribute the materials to raise most reasonable - Measure campaign results and report implementation effectiveness - Create the execution solutions to adapt brand's demand - Carry out campaign implementation: Shooting, TVC, Music Marketing, Comedy Collabration, Sponsor Show.. - Collaborate with other teams to deploy campaigns

A good enviroment makes my youth be meanful because I had chance to protect weakness people in social. I could grab about knowledges: how to be a good person, how can I help people who not have many chance to change their life,... Thank to Sociology at AJC, I learnt enough skills to be a human and build good personality !

I am a person who loves volunteering and helping disadvantaged people in society. Gaining knowledge, improving my expertise as well as meeting many talented people has helped me expand my mindset, understanding and life skills. Especially Associate Professor, Dr. Pham Huong Tra, vice dean of the department, has helped me a lot in orienting my career. And Dr. Luu Hong Minh, former dean of the department, the teacher who guided my master's thesis, also helped me a lot in thinking and researching the problem.