Disha Paliwal

• Designed an integrated media and creative digital strategy for 2026 to increase South Tyrol’s penetration among high-value target audiences • Planned and optimized a €6M annual media budget (including talent and influencer investments) to drive awareness and consideration across Italy and India (Mumbai) • Defined audience, market, and channel strategy for 18+ purchase decision-makers, aligning media mix with interests in tourism, nature, luxury travel, and sustainability

• Led HRMS (Keka) & BGV (Spring Verify) tool implementation – vendor sourcing, negotiation, onboarding, training & system integration • Drove end to end recruitment across multiple roles, including successful recruitment of Lead HCMI (India office) • Ensured 100% accurate and timely payroll processing via Keka, maintaining compliance and employee satisfaction • Enhanced employee experience and engagement by driving R&R programs (Xoxoday Plum) & global corporate gifting initiatives • Improved and digitized HR policies (Leave, Maternity, Probation, Conveyance, Asset Management) by integrating them into Keka and coordinated with internal stakeholders and external vendors to streamline processes

• Delivered reports on competition and succession strategies across business lines, including diversity-focused projects • Supported end to end recruitment by using to HR tech tools such as Workday, Hire EZ, and JLL Tech • Contributed to high-level hiring strategy by conducting industry analyses across locations on salary structures & growth trajectories

• Identified customer challenges and concerns, conducted primary research on demographics, insurance ownership, and consumer behavior, and proposed tailored solutions based on key insights to enhance overall user experience

Brands: Nomad Pizza, Nomad Burger, Nomad Dine-in • Assisted in 0-1 campaigns, increased online engagement by 30%, strategised and executed digital marketing campaigns, leveraged influencer partnerships, and conducted targeted food sampling • Spearheaded integrated ATL & BTL marketing strategies, increased footfall and revenue • Streamlined brand operations, ensured seamless execution of marketing initiatives

• Generated ~INR 20L by closing 6 mid-to-senior level roles in Human Resources, Healthcare & Lifesciences, Procurement & Supply Chain and Engineering • Enhanced client engagement by customizing recruitment strategies & delivering strategic insights on talent availability, organizational structures, and compensation benchmarks • Engaged with mid-to-senior level candidates and pitched roles effectively; improving acceptance rates and strengthening the workflow • Generated a pipeline of 20+ weekly leads by calling and engaging with industry leaders, conducting targeted research on job portals to identify active hiring companies and relevant open roles • Increased platform applications & internal hiring by 30% through focused employer branding & social media campaigns • Maintained a strong talent pipeline through sourcing profiles on platforms like LinkedIn, Naukri & Salesforce - Customer Connect

• Placed a Senior Financial Controller for a global marine services company, ensuring client satisfaction and meeting hiring goals • Collaborated across teams on job briefs; contributed to sourcing, screening while registering candidate profiles on the internal database improving future role-matching efficiency • Contributed to hiring strategies for the financial sector through industry analyses and talent mappings

• Hired a Software Developer Intern by managing the end-to-end recruitment process and resolving candidate queries as the SPOC • Created engaging content for employee engagement initiatives across channels like WhatsApp & email using Canva

Completed a 4-month specialization semester at the Bocconi campus in Milan, Italy. Key highlights: • Digital Advertising (Live Project with PHD Media): Designed an integrated media and creative digital strategy to increase South Tyrol’s penetration among key target audiences in 2026 • Heritage, Museums & Community Engagement: Explored our relationship with—and responsibility toward—heritage, culture, and community-driven narratives • Digital Transformation: Examined how technology reshapes business models, consumer behavior, and organizational strategy • Strategic Marketing (Advanced): Applied strategic frameworks to complex, real-world marketing challenges

Stream: Science