Dinesh Sambamoorthy
Senior Director, Digital Engineering & Technology @ Dollar General
About
I’m a seasoned technology senior leader with 18+ years of leading digital transformation, engineering innovation, and technology strategy at major retailers including Dollar General, Meijer, Walmart, Home Depot, and Staples. I specialize in building and scaling high-performing engineering organizations while driving visionary technology roadmaps that deliver customer-centric, AI-powered platforms generating over $1 billion+ in eCommerce revenue and engaging 20+ million loyalty customers. My expertise spans: Technology Strategy & Vision: Defining and executing enterprise-wide technology strategies that align with business goals and drive competitive advantage. Engineering Leadership & Scaling: Building and leading global cross-functional engineering teams of 100+ across architecture, product development, DevOps, and cloud engineering, with strong Agile and SAFe practices. Innovation & AI/ML: Leveraging AI/ML, GenAI, and cloud platforms (Adobe Experience Cloud, SAP Commerce, GCP) to create personalized, scalable digital experiences and retail media solutions. Digital Transformation & Delivery: Leading end-to-end delivery of large-scale digital platforms including eCommerce, loyalty ecosystems, and omnichannel fulfillment. Operational Excellence: Managing multimillion-dollar budgets, driving engineering performance metrics, and fostering a culture of innovation, ownership, and continuous improvement. Proven Impact: Orchestrated Dollar General’s digital engineering growth, delivering substantial revenue increases and significant boosts in customer engagement. Architected and launched cloud-native AI-driven loyalty ecosystems impacting millions of customers with personalized experiences. Spearheaded omnichannel fulfillment and marketplace technology generating significant digital commerce revenue. Thought Leadership: An industry author and speaker on retail technology trends, AI-driven innovation, and executive leadership best practices. I’m passionate about partnering with executive teams to translate business vision into transformative technology solutions, scaling engineering capabilities, and fostering innovation to create lasting customer value. Professional Skills: Technology Strategy | Engineering Leadership | Digital Transformation | AI/ML & GenAI | Cloud Architecture | eCommerce Platforms | Agile & SAFe Leadership | Product & Engineering Team Building | Retail Technology | Budget & Resource Management | Thought Leadership
United States
Dallas-Fort Worth Metroplex
Retail
Retail Technology, Technology Leadership, Adobe Experience Cloud, SAP Commerce Cloud, Enterprise Architecture, Ad Tech, Artificial Intelligence (AI), Customer Loyalty, Cloud Applications, Adobe , Digital Technology, Scaled Agile Framework, E-commerce, Mobile Technology, Solr, Retail, Business Analysis, Business Intelligence, Analytics, Supply Chain
Experience

Senior Director, Digital Engineering & Technology
Lead digital technology for eCommerce, loyalty, CRM, and retail media, supporting web, mobile, and API platforms. Oversee the delivery of digital shopping experiences including ship-to-home, pickup, delivery, and marketplace, while driving customer engagement and digital growth. Develop a scalable loyalty ecosystem using cloud and AI technologies, offering personalized promotions and gamified experiences. Apply GenAI and machine learning to enhance personalization, content targeting, and monetization strategies. Build and manage cross-functional teams across product, engineering, DevOps, and architecture. Drive operational efficiency through DevOps best practices, Agile delivery, and continuous integration. Collaborate with executive leadership to shape and execute the company’s digital transformation roadmap.

Director, Digital Engineering & Technology
Leading large Digital teams across website, native Apps (iOS/Android) and cloud applications to build eCommerce and loyalty experience for our customers. Leveraging technology to create innovative and engaging solutions that solve real-world problems.

Director Of Technology
Lead the strategy and delivery of Meijer’s digital commerce and marketing technology platforms, including web, mobile apps, and third-party marketplace integrations. Oversee omnichannel experiences across categories such as grocery, general merchandise, and healthcare. Collaborate with business and IT stakeholders to align technology with enterprise goals, integrating systems across POS, merchandising, supply chain, and fulfillment. Guide product and engineering teams to deliver personalized customer experiences, optimize digital engagement, and support end-to-end order management. Implement and scale Adobe Marketing and SAP Commerce solutions to power campaign personalization, analytics, and customer journey orchestration. Champion Agile and SAFe practices to improve delivery velocity, quality, and cross-functional collaboration across multiple teams.

Manager of Technology - eCommerce & Digital Marketing
Meijer
Greater Grand Rapids, Michigan Area

Technology Consultant - Cognizant Business Consulting
Greater Atlanta Area
- Implemented end-to-end e-commerce Warehouse Management System (WMS) in 3 distribution centers with 500,000 SKUs through analysis, design, implementation and roll out phase of the engagement - Conducted technical workshops to migrate Order Management System from custom built to Sterling OMS enabling a seamless omni-channel ordering experience handling volume of 10 million + orders - Delivered custom built solutions across receiving, putaway, order processing, consolidation, packing & shipping integration to fulfill eCommerce DC orders to 2000+ stores - Coaching and mentoring the business analyst and technical teams through implementation phase of the project - Interacted with multiple stakeholders such as logistics operations, multi-channel business, store operations, business systems, IT and project management team to build testing and release management process

Lead Software Engineer
- Developed data-warehousing and business intelligence applications for financial planning and analysis reporting solutions such as P&L reporting, Balance sheet, Budgeting and forecasting processes for a leading office supplies retailer - Leveraged Oracle Hyperion and Cognos reporting to automated business validation process of GL data which reduced 15 hrs/month of business team effort - Converted business specific metrics into data models, identified data mapping, dimensions and fact tables for developing online financial reports - Managed a team of 5 spread across US and India to align with project goals and provide high quality deliverable
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