Diksha Dwivedi

Founder @ YOSO Media

About

Currently busy scaling yosomedia.in. “Storytellers have been survivors for many centuries”- Yuval Noah Harari. I believe that storytelling has the power to change and make mindsets and is a robust way to build brands. In my decade-long career, I have been, - a founder - founded AkkarBakkar.com which at its peak was amassing 10 mil views/month, and YOSO which was a marketing agency that helped startups tell their stories in the most ingenious ways to their audience - offline and online - an author - wrote Letters from Kargil in 2017, which was the aftermath of a story I wrote about my father's role in the Kargil war on AkkarBakkar (that went viral in 2015) - part of the marketing engine at 3 organizations (Features writer at Yahoo! in 2014-2015, Editor-in-chief at Filtercopy in 2016, and most recently headed brand marketing and comms at Invideo.io in 2020-2021) Always looking for my next challenge. My mind space is toward finding an opportunity that marries my passion for content with my desire to create max impact. Some significant achievements: - Inspired over 10k content contributors to write their first story, reached 50 million+ unique readers across the globe - Launched and monetised multiple storytelling properties in 2018, within a year of launching YOSO Media Pvt. Ltd. - Attracted 11.4k subscribers on the AkkarBakkar Live channel on YouTube in within 6 months of launch - Author of “Letters from Kargil: The War Through Our Soldier’s Eyes”, published by Juggernaut Books in 2017. - Garnered one million page views within a month of joining FilterCopy in 2016 - Was chosen as one of the 25 individuals from Wales, UK to attend the WOW (Women of World) festival 2013 at London’s Southbank Centre.

Country

India

City

Delhi

Industry

Management Consulting

Skill

Leadership, Content Management, Networking, Project Management, Public Speaking, Communication, Non-profits, Journalism, New Media, Social Entrepreneurship, Economics, Broadcast Journalism, Broadcast, Television, News Writing, Breaking News, Avid, Research, Feature Articles, Politics

Experience

Founder

YOSO Media

2018-2 - Present · 8 yrs 8 mos

Mumbai Area, India

Building the largest, happiest, personal branding company. Your story & knowledge + our storytelling skills = Legacy We're the trusted storytelling partners of some of the most loved founders, corporate leaders, and startups on the Internet. To start with YOSO was a service-based content company that ideates and executes innovative marketing and PR solutions for brands who wish to scale up and previously, - Collaborated with Miss Malini.com, The Quint and Storypick to create organic mentions in the media - Achieved over 100 million page views and 50 million unique users within a year of launch - Part of content marketing strategies for brands like CRY, Verizon, Bewakoof, ZeeTV, Tinder, Happy Ratio and AkkarBakkar - Created successful visual stories on YouTube like Story of my Life, #MaaHoon Na, #VoicesOverFaces - Recognised for the work done on renowned platforms like LBB, The Hindu and Mid-Day

Founder

AkkarBakkar

2014-10 - Present · 12 yrs

Mumbai, Maharashtra

Akkar Bakkar is a unique platform for sharing stories and confessions that spark conversations. Launched in 2014 and again in 2016 as a bootstrapped venture, the platform publishes 100% user-generated content. The platform also ‘creates’ viral content for brands. - Reached 250 million + views over 3 years - Collaborated with more than 10,000 contributors. While the platform is for everyday people, celebrities have often written on it. - Crossed 21 million views within a year of the launch in 2014. - Crossed 80 million page views on the platform within a year of its relaunch in November 2016 - Achieved an engagement rate of 50% on Facebook - Collaborated with CRY, Bewakoof, Penguin Randomhouse, Bumble, Tinder, Zee5, Harper Collins and Zee TV to share content and create stories.

Head of Brand Marketing and Communications

invideo

2020-7 - 2021-7 · 1 yr 1 mo

Making InVideo the sexiest video creation platform in the world. My responsibilities involved in experimenting and writing a global PR playbook, building a team to reimagine the face of social media as well as sustainable and scalable content properties, scaling quality template production, planning and executing digital campaigns that grabbed eyeballs among other daily brand building and communication activities.

Head Of Content

invideo

2020-7 - 2020-11 · 5 mos

Mumbai, Maharashtra, India

Making InVideo a content-first video creation platform for anyone and everyone who wants to create meaningful and powerful videos on the Internet.

Editor In Chief

Pocket Aces

2016-2 - 2016-11 · 10 mos

- Successfully garnered 1 million page views for the website within a month of joining - Managed and led a team of full-time content writers - Involved in the recruitment process of freshers for the content team - Formulated brand strategies for Penguin Randomhouse and Bluestone.com

Features Writer

Yahoo

2014-1 - 2015-4 · 1 yr 4 mos

Gurgaon, India

- Created concept notes for brands associated with the platform - Collaborated with Daniel Bauer and Tresemme to conceptualise innovative names for hairstyles for the “Red Carpet Studio” event - Managed multiple clients such as Veet, Tresemme and Asian Paints

Education

Cardiff University / Prifysgol Caerdydd

Journalism, Media and Communications

2012 - 2013 · 1 yr

Subjects Introduction to journalism studies Politics of global communication Citizen Media Mediatized conflict Insurgency in the twenty first century Putting research into practice.