Digi Wu

Global Creative & Brand Leadership Xiaomi · Full-time Jul 2020 – Present Leading global creative direction across smartphones and AIoT Shaping brand expression, visual language, and storytelling frameworks Building creative systems to ensure consistency and scalability across markets Extending creative into retail, e-commerce, and in-market execution Guiding flagship launches and global brand moments

- Lead and win pitches to achieved year of year sales growth for the past years' time in Automobile, mobile, and FMCG fields and provide services to brand OPPO, Redmi, VISA, DIDI, and SAP, etc. - Join the management team and responsible for nearly 70% company revenues; establish and lead a 12 people social team to extend the business in 2019. - Lead 20 people to achieve and exceed annual business goals in the Mercedes-Benz account since joining the team in 2010. We leverage creativity and planning to beat their competitors and strengthen its leading position. - In 2017, even our global team lose the account; we still win pitches to maintain the account for China market. - Worked as a part of an integrated international team bridging China, Germany, London, and New York in all aspects of the business from TV productions to creating and delivering strategic concepts. - Played an integral role in over 100 major TVC productions, many of which were then adopted by various international markets—worked with top-caliber international celebrities and Kols. After 2019, we embrace the global changes to recreative new branding mearing to the market by a few successful workshops with the clients' management team.

- Work across HK, Shanghai, and Beijing offices in China and responsible for Beijing office daily operation. - Key role in engaging and expanding content for the company online multi-media platform (www.53mq.com ), such as online games, movies, and music. In charge of developing and implementing all marketing campaigns which including promotion for the online movie game, such as “TigerTang 2 online”, “Dragon & Phoenix online,” and “Crazy Racing online.” - Built the WiMax multi-media network on campus (national wide) by corporate with China Education Network. In 2009 corporate with Beijing internet café association to develop nearly 40,000 internet cafés in Beijing, Shanghai, Sichuan, Suzhou, Shenzhen, and Shanxi. - Assist the company (www.moqicrop.com ) in the successful public - listing on the United States (OTCBB) in July.

- Responsible for Volkswagen (China) branding, auto show (Beijing & Shanghai), corporation website development, and Olympic branding campaign. Successfully execute all the campaigns and increase brand awareness in China. Assist Audi A6 online marketing promotion campaign. - Responsible for China mobile corporation website development campaign, Siemens, and Adidas’s online marketing promotion campaign.

- In charge of Microsoft “Windows Live” market launch campaign on campus and successfully increase resisted users. - Assist Ford Focus online promotion campaign successfully achieve the client`s expectation within the marketing budget. - By using flexible DM design and efficient execution, successfully executed the UNICEF campaign. - We are planning the SAMSUNG A/C marketing promotional campaign for both online and offline.