Diana Gots

Solo operator with full P&L ownership for DTC e-commerce brand, Bonnie Jean (children's apparel brand, $3.2M annual revenue, part of 90-year NYC fashion house). Reporting directly to CEO. Developed and executed paid social strategy across Meta and TikTok, managing creative brief development, audience targeting, budget allocation, and performance optimization to achieve 4.5x ROAS across Meta and Google. Conceptualized and directed integrated brand campaigns that blend storytelling with product marketing, resulting in average engagement rates 3x industry benchmark. Designed compelling content and digital assets using Adobe Suite and Canva for website, email, and social media campaigns. Managed ESP lists, designed and implemented weekly email & SMS campaigns, growing list to 250K+ subscribers with industry-leading 6% CTR and 40% open rate. Conducted SEO and AdWords optimization, enhancing online visibility and driving organic traffic to the website. Tracked KPIs and sales data, provide insights for continuous improvement and generate reports for senior management showcasing marketing and e-commerce performance.

Assisted with paid media campaigns from conception to launch, insuring campaign strategies and goals align with our brand Designed compelling content and digital assets using Adobe Suite for website, email, and social media campaigns. Assist in managing the B2C e-commerce website, ensuring best practices in design, functionality, and user experience. Created content for weekly email campaigns to nurture customer relationships and drive conversions. Collaborated with 60+ content creators and managed campaigns through Aspire and GRIN platforms, boosting brand visibility and product sales. Tracked KPIs and sales data, provide insights for continuous improvement and generated reports for senior management showcasing marketing and e-commerce performance.

Cloak & Dagger Designs (hybrid-commerce women's apparel, $300K + annual sales, 30K+ Instagram following) Managed social media platforms including Instagram, Facebook, Twitter & Pinterest. Assisted the creative team in the production of engaging content across all channels. Utilized Facebook (Meta) Analytics and results-driven content strategy to drive traffic to our e-commerce site and increase engagement. Wrote weekly blog posts, boosting SEO and increasing organic traffic by 20% in 6 months. In addition, I assisted in e-commerce product management through developing, monitoring, writing and updating product content.

- Led development for hyperlocal content and marketing strategies that increased ROI without additional marketing expenses - Strategized and proofed content creation - Search Engine Optimization (SEO)

- Planning, organizing, and overseeing process or production trials for product development - Provided feedback to the design teams for design for manufacturing (DfM) improvements - Drove improvements & modifications to current processes - Stayed informed on competing products on the market through data-driven trend analysis

- Demonstrated and explained merchandise, selecting and suggesting options suitable for the customers' needs. - Served customers by developing rapport, building customer confidence, providing accurate information, and helping with product selection - Assisted with visual merchandising to ensure the shop floor is aesthetically appealing, accessible, and showcases a cohesive brand identity