Diana Samsonavičiūtė-Zimanienė

• Develop and implement the overall marketing strategy in line with the company’s goals and vision. • Represent the marketing function in executive leadership meetings and contribute to company-wide decision-making. • Building an effective brands portfolio by identifying opportunities and trends within existing or emerging segments • Set & manage marketing budget in line with brand’s priorities (confirmed by Marketing Director Orkla Latvia). Ensure optimal allocation of resources. • Plan and execute brand management strategies across all categories and segments. • Oversee development and execution of marketing campaigns (including effective digital communication), promotions, and media activities. • Collaborate with sales, category management, and product development teams to ensure consistent messaging and support business objectives. • Maintain strong relationships with external agencies, media partners, and suppliers. • Analyze market trends, consumer behavior, and competitive landscape to identify growth opportunities. • Oversee marketing performance reporting and suggest actions for improvement.

* Supervising and management of Bitter& Liqueur categories brands portfolio; * Building and supporting brands image; * Creating and development of brands strategies for Local and Global markets; * New product development and introduction to the market;

* Private Label brands development and management (overall 37 brands, 500 SKU's) in the following categories: 1.Basic Commodities (toilet paper, napkins, paper towels, household chemicals); 2. Cosmetics; 3. Alcohol drinks; 4. Non Alcoholic drinks (water, juices, soft drinks); * Market and category analysis, consumer analysis,marketing plans; * Brand KPI management: market share, turnover, profit, margin; * Branding management: 1. Brand fundamentals preparation and follow up; 2. Projects of Private label: creation, launching, rebranding and adaptations; * Private labels performance review with countries (Latvia & Estonia)

* Develop and execute main marketing activities in order to promote Company's brand in distribution channels (pharmacies chains, cosmetic stores, beauty salons, internet shop); * Measure success of various marketing actions; * Create and develop marketing plans in Facebook; * SEO management of monplatin.lt e-shop; * New cosmetic's brands introduction and further development in Lithuanian market; * Sales reports management; * Implementation of other tasks related to marketing activities.

Drive Baltic Synergies Through: 1.Coordination of HOB (3rd party beer brands) products on Pan Baltic level: portfolio alignment according to developed HOB strategy, reporting follow up and etc. ; 2.Coordination & alignment on Pan -Baltic Projects; 3.Support in project management; 4.Providing data & gathering insights for better decision making on Pan-Baltic; 5.Support to Pan-Baltic marketing activities

• Participation in and further coordination of Pan Baltic commercial & marketing projects (NPD‘s, Carlsberg Group & etc): following timeline, tasks, labels & contracts alignment through Baltics, reporting, project team meetings organization and facilitation; • Data gathering from Nielsen, Internal (external if needed) sources, consolidation; benchmarking & constant reporting on Baltic Categories Scorecard & Brand‘s KPI‘s, to Baltic Commercial team; • Monthly reporting on Baltic Local Power Beer Brands performance: data gathering from Nielsen benchmarking, PPT preparation with insights (for Baltic CEO for monthly BMM meeting) ; • Constant update/reporting to Baltic CEO regarding Baltic NPD‘s & Baltic Team (Business Development, Baltic marketing, Baltic Finance, Baltic HR & Baltic IT) projects status: data gathering, PPT preparation with comments; • Baltic commercial team meetings organization & coordination (Innovation board meeting, Trade marketing meeting, Baltic Functions Team Building & etc.); • Baltic Marketing Director‘s meetings organization: calendar alignment (meeting dates alignment), calendar invitations (Tel Co or live meetings), preparation of agenda, meetings material gathering, meeting facilitation & meeting minutes preparation; • Other meetings & conferences organization & coordination related to Baltic commercial team projects (Monthly Tel Co’s with Baltic Brand Managers on Baltic Categories (such as Ciders, Long drinks, Water) & Baltic Brands (such as Battery, DLight, Tuborg, Carlsberg); • Preparation and following of Baltic Opex bugdet (Baltic Marketing & Baltic reception): cost center assignment for invoices, sending to Poland, confirmation in SAP, comments (if needed) giving to finance analyst related to Baltic Opex expenses;

• Company events organization (Baltic Days, Working Groups conferences, Christmas party and etc); • Managing fluent office work; • Follow up on office administrator work; • Supporting foreign employees with settlement and permission to live and work in Lithuanian Republic questions;

• BBH Baltic office management; • President‘s business trips organization, solution of problematic situations; • Monthly beer sales report preparation; • Keeping minutes of Baltic management meetings (each month); • Organization and coordination of company‘s events and foreign guests visits; • BBH Baltic management team business trips organization (support with flight tickets & accommodation, agenda & other issues).

• Press monitoring, constant doing on correspondence, meeting guests; • Supporting Baltic team with business trips organization (tickets, hotel reservation and business trips reports preparation); • Daily work with invoices and aggreements systematization and management; • Constant arrangement of office supplies (soft drinks, pens, paper and etc.); • Business trips arrangement for BBH Baltic team.