Denise A.

Senior Program Manager, Brand - Providence Healthcare @ Simplicity Consulting

About

After a break, I've re-engaged with brand consulting work that's meaningful to me for Providence, one of the largest healthcare nonprofits in the nation. I'm leading Brand Unification Implementation, unifying under new Providence brand from portfolio of brands across 7 regions, 190K+ employees, 1,000+ hospitals and clinics, and ~1M assets.#Simplicity #Providence #healthcare #nonprofit #brand #marketing##Previously...high performing and award winning senior global leader and agency owner with career dedication to connecting people with technology, and to each other, creating enabled and empowered users for global brands and start-ups. Functional expertise leading Marketing, Sales and Operations teams with leadership in direct or consulting roles, corporate or field strategy for centralized or matrix organizations, and especially enjoyed leading global teams. #Microsoft #TMobile #Sabre #Nokia #PowerToFly #TripCase #PrimeCo #BellAtlantic • Subscription Growth: 250% Y/Y acquisition and MRR for Microsoft Learning & Technology partner SaaS model• Comms & Content Management: Executive support for Microsoft’s WW Consumer & Device Sales (CDS) CVP and leadership team for RoB and internal and external events including Inspire and Ignite• B2B Acquisition: 100% overall, 150% tech, and 3x Social AGR < 6 months for PowerToFly PaaS recruiting model• Incremental Growth: 250% Y/Y growth GTM T-Mobile’s disruptive Uncarrier business model• Travel and Mobile App Innovation: MVP launch of TripCase, Sabre’s global booking app featured in Fall ‘09 iPhone campaign • 45-day GTM ROI: Historic licensing agreement leveraged distribution to Nokia direct and competitive channels to surpass hard and soft costs in-quarterI continue to support freelance projects, including Fractional CMO & COO, Consulting and Advisory engagements focused on technology and consumable brands for stealth or PE clients.• Facilitate strategic planning, GTM and operations for early-stage organizations• Optimize operational planning for maturing organizations• Personal and team brand development• Executive and individual coaching• Custom programming#PE #StartUp #GTM #B2B #B2C Contact: denise [at] mommaventures [dot] comNONPROFIT & COMMUNITYI am passionate about my personal commitment to creating positive impact through nonprofit and community work for women and children. ✭ Board Member, She Supply contact denise@shesupply.org ✭ Founding Member, HER Texas ✭ Member Class of 2012 Leadership Texas ✭ Board Member Emeritus, Girl Scouts of NorthEast TexasPosts/likes/opinions my own.

Country

United States

City

Dallas-Fort Worth Metroplex

Industry

Non-profit Organization Management

Skill

Branding, Branding & Identity, Business Transformation, Women's Issues, Financial Analysis, Non-profit Fund Development, Business Ownership, Start-up Leadership, Start-up Ventures, Fractional CMO, Consulting, Agency, Women's Empowerment, Women's Rights, Women's Health, Consumer Healthcare, Healthcare Marketing, Healthcare Industry, Healthcare Consulting, Nonprofit Marketing

Experience

Senior Program Manager, Brand - Providence Healthcare

Simplicity Consulting

2020-8 - Present · 6 yrs 2 mos

Managing Brand Unification Implementation for Providence. A multi-year, multi-million brand strategy transformation across the entire portfolio, including affiliates and sub-brands to drive reputation, growth and awareness within all service areas. I manage a fully remote team of consultants, agency partner and vendors to transform and execute the application for ~1M physical and personnel assets to the new Providence across 7 states,120K caregivers, 52 hospitals and 1000+ clinics. • Manage Capital and Operational budget, forecast and cash flow • Lead a remoted ecosystem of 8 consultants, 1 agency and 50+ partners • Develop multi-year strategic plans, annual work plan and stakeholder engagement • Direct Change Management and Communications across diverse stakeholder and patient groups • Facilitate collaboration and compliance efforts across Legal, Regulatory, Ops, IT and Communications teams • Manage executive presentations, communications and reporting • Brand management review and consultation for new asset creation or use

Founder and Fractional CMO/COO

MommaVentures

2016-1 - Present · 10 yrs 9 mos

Global

Supporting freelance projects, Fractional CMO, Consulting, Coaching and advisory engagements. • Facilitate strategic planning, GTM and operations for early-stage organizations • Optimize operational planning for maturing organizations • Personal and team brand development • Executive and individual coaching • Custom programming

Investor

2000-1 - Present · 26 yrs 9 mos

Marketing Director

Opsgility

2018-10 - 2020-1 · 1 yr 4 mos

Dallas-Fort Worth Metroplex

• Delivered Azure consumption and delivery scale of 67% Y/Y for B2C and B2B through product relaunch and cloud-ecosystem partnerships • Delivered new revenue stream for global Microsoft B2B and B2C events focused on core Microsoft Azure technologies with 3 global Azure bootcamps and first 3 Partner deliveries of OpenHack events • Delivered full marketing and content strategy for core B2B customers and B2C segments in US and UK • Drove expansion of multi-cloud offering through Partnerships and approved vendor programs for AWS, Google and Oracle to support M&A positioning

Advisor

Tripcents

2017-10 - 2019-4 · 1 yr 7 mos

Millennial focused travel and fintech app, advisory capacity through MVP and initial GTM.

Senior Business and Marketing Consultant

Microsoft

2016-7 - 2018-9 · 2 yrs 3 mos

Redmond, Washington, United States

• Delivered Comms and Content Management Executive support for Microsoft’s WW Consumer & Device Sales (CDS) CVP and leadership team • RoB management for and internal and external events including Inspire and Ignite • RoB management and support for global and field attorneys across five Consumer projects for global Retail stores and law library documentation

Head of Marketing

PowerToFly

2015-7 - 2016-7 · 1 yr 1 mo

Global

• Delivered $1M GP, $3.8M MV, 20%+ Avg GP margin for Series A female tech recruiting PaaS offer • Delivered 100% top line, 150% tech, and 3x Social AGR < 6 months from segmentation and automation builds • Led global team of 14 in Acquisition, Marketing, Customer Success, Data Ops, Content, Media and PR

National Director and Sr. Business Consultant

T-Mobile

2011-3 - 2015-6 · 4 yrs 4 mos

Bellevue, WA

• Delivered +250% YoY growth, +10% traffic and +300bps conversion including SMB across 3,000+ channel distribution points • Managed $100+M of strategic localized B2C marketing and omni-media programming • Management member for "Un-carrier" launch and TMUS public launch May 1, 2013 • Enterprise and Government Conversion consultancy resulted in 97% of Enterprise and Government accounts successfully transitioned to T-Mobile’s new corporate Un-carrier billing platform in just 11 months

Founder, Agency Owner

Julden Group

2004-9 - 2012-9 · 8 yrs 1 mo

Dallas-Fort Worth Metroplex

• Boutique marketing agency and consultancy group specialized in Brand, Partner, Program, Channel, Interactive, Event and Product Launch Marketing • Diverse clientele and industries; global household B2C, B2B, B2T and PE clientele • 2004 DFWIMA Excellence in Flash Marketing Award, 2005 Gold Aster Award for Excellence in Medical Marketing and 2006 nominee for Excellence in Internet Marketing Award • Profitable year one

VP of Marketing

Sabre Corporation

2007-4 - 2010-4 · 3 yrs 1 mo

Southlake, TX

• Delivered travel and mobile app Iinovation: MVP launch of TripCase, the first mobile app integrating a travel itinerary from global booking source, featured in Fall ‘09 iPhone campaign • Led global business launch strategies for high-performing, new product development team for Sabre's in-house incubation lab • Global Co-Chair for BringIt, an internal Council for innovation and forward thinking employee-led prototypes