Demon Fan

Sales & Operate strategy： 1. Divide the different business forms and gameplay of traditional e-commerce and emerging e-commerce, deeply cooperate with platforms, select appropriate business models, and realize the business growth of each platform together. 2. Develop key sales models: such as live streaming e-commerce, talent with goods, etc. Optimize and adjust product strategy and sales model, bundle Li Jiaqi and Douyin Chaotou Master, and achieve positive business growth. 3. Responsible for the overall sales performance and P&L of e-commerce channels, and formulating sales strategies and product strategies of different channels. Ensure monthly/quarterly/annual sales targets are achieved 4. Managed and coordinated sales team, e-commerce marketing team, supply chain team and customer service team. Promote a virtuous cycle of business. 5. Dig e-commerce data deeply, make use of data analysis tools, take sales business development as the fundamental demand, track the sales performance of various channels, the performance of competing products and industry trends. Make the original data team from the original data presentation into the e-commerce battlefield observation, analysis, insight. Quickly develop targeted marketing programs according to data trends, and constantly adjust short - and medium-term market strategies to improve UV value.

1.Responsible for the overall structure, planning, management, promotion, operation and launch of the e-commerce channel ,to improve the brand's online business sales scale and brand influence. 2.Participate in the discussion and formulation of short, medium and long term strategic planning and budget of e-commerce channels, be responsible for the overall sell out targets of the e-commerce channel. 3.Responsible for the overall strategy of e-commerce operation (including operation, promotion, data, CRM, etc.), optimize the business process, set key performance management, and improve the work efficiency of the department. 4.Track and analyze key data based on consumer and industry insights, competitors and stores, improve data analysis solutions and translate into marketing strategies based on data trends. 5.Responsible for channel marketing strategy and budget of e-commerce market .According to the rhythm of e-commerce marketing on different platforms, make overall plans for specific e-commerce marketing activities in combination with brand activities and product plans. 6.Responsible for content marketing strategy in e-commerce market, planning content output and consumer contacts in and out of the site . Through in-site content delivery channels, such as live streaming, super recommendations etc, and off-site content channels .Build branding content marketing matrix. Through the content scene to reach more target audience. 7.Optimize digital traffic investment strategies. According to the e-commerce crowd portrait, timely adjust traffic investment strategy, improve traffic investment ROI. 8.Relentlessly explore new growth opportunity in e-commerce channels via close work with branding marketing and product development teams. 9.Help e-commerce team develop as a whole, train and recruit team members to meet the company's business needs.Help team members sort out their personal positioning and career planning.Maximize the efficiency of team members.

1, Responsible for the national KA customer marketing management 2, Planning channel customer product mapping and marketing activities (such as promotions / anniversary) 3, Responsible for the operation and management of the E-commer business customers and marketing support 4, Responsible for the offline customers channel construction and marketing support 5. Responsible for the design and delivery of the POSM and samples. 6, Responsible for product and sales skill training