Décio Simões Pereira
Conselheiro @ Criart Servicos De Terceirizacao De Mao De Obra
About
CFO at Grupo Simões Pereira, a conglomerate that operates in various sectors such as facilities, beauty and aesthetics, events, HVAC, and textile industry. With over 25 years of experience in business and technology management, my mission is to promote digital transformation and continuous improvement of the group's processes, products, and services, aiming for competitiveness, sustainability, and customer and employee satisfaction. To achieve this, I lead projects for integration, optimization, virtualization, development, implementation, and security of the group's information systems, networks, telephony, and infrastructure, with the support of a qualified and committed team. Additionally, I actively participate in the group's strategic planning, defining goals, indicators, budgets, and responsibilities. I am an advocate for the professionalization of family business management through corporate governance practices. My academic background includes degrees in administration, information systems, and finance, with an MBA from Coppead-UFRJ and post-graduation from FIA-USP.
Brazil
Fortaleza
Information Technology & Services
Portfólios de investimentos, Reestruturas de negócios, Administração, Banco de dados, Gestão de empresas, Liderança, Estratégia de turnaround, Estratégia, Planejamento financeiro, FinTech, empresas familiares, Gestão estratégica empresarial, Ciência de dados, analytics, Transformação digital, Aprendizado de máquina, Ferramentas de inteligência artificial generativa, Internacionalização, Educação, Gestão de inovação
Experience

Conselheiro
Форталеза, CE
Atuação como membro do conselho em processo de reestruturação corporativa em ambiente de recuperação judicial, contexto em que governança, dados e velocidade de decisão se tornam determinantes para a preservação de valor. Inserido em projeto com articulação entre frentes jurídicas, financeiras e stakeholders críticos, contribuindo para decisões estratégicas e para a estruturação de uma lógica de execução mais disciplinada, orientada por dados e eficiência. Principais responsabilidades: - Avaliação e direcionamento das iniciativas do plano de reestruturação - Participação ativa nas deliberações estratégicas do conselho - Alinhamento entre governança, execução e stakeholders-chave - Acompanhamento da dinâmica com credores e mercado Contribuições: - Suporte a decisões críticas em ambiente de incerteza e alta complexidade - Fortalecimento da governança como instrumento de execução e transformação - Introdução de uma lógica decisória orientada por dados e priorização de impacto - Atuação focada na preservação de valor, eficiência operacional e sustentabilidade do negócio

Vice President of Innovation, Technology and Education
Fortaleza, Ceará, Brasil
At the VP of Innovation, Technology and Education at CBPCE, I lead the articulation of strategic partnerships and promote digital transformation as a vector of competitiveness between Brazil and Portugal. I oversee initiatives aimed at strengthening the Brazil-Portugal ecosystem through executive education, the dissemination of emerging technologies, and the creation of collaborative environments for innovation. With a forward-looking approach, I foster the integration of companies, startups, universities, and research centers, bridging knowledge and real market opportunities. I believe in the power of qualified connections and in education as a bridge to sustainable development. Open innovation, knowledge internationalization, and collective intelligence are the pillars that guide my work in this binational mission.

Associate Member
São Paulo, Brasil
I participate in the IBGC as an associate member and engage in the following activities: Networking - I take part in dialogues (IBGC Dialoga) for exchanging experiences and other possible events. Courses and events to continue learning about corporate governance.

CFO
S3 ETIQUETAS INDUSTRIA E COMÉRCIO LTDA ME
Horizonte, Ceará, Brasil
Responsible for the financial administration of the company.

Regional Vice President in Ceara
Fortaleza, Ceará, Brasil
Mentor and Advisor in the PUC Angels Mentorship Program, supporting startups and entrepreneurs within Ceará's ecosystem, backed by the strategic network of PUC Angels nationwide. Focused on education, innovation, internationalization, and artificial intelligence, fostering global connections and impactful solutions aimed at social transformation.

CFO
Fortaleza, Ceará, Brasil
- Responsible for improvements in the technology area, including integration between branches and offices, technological infrastructure upgrades, server and network infrastructure resizing, server virtualization, creation of company domains, website and HR portal development project, information security project, implementation and integration of operational management system, and improvements in the enterprise management system. Management of legacy systems. - Acting in the Commercial, Marketing, and Controller areas. Active participation in the Group's Strategic Planning, defining goals. Responsible for the elaboration and monitoring of the Balanced Scorecard project for performance indicator monitoring. - Advocate for the professionalization of family management, with the implementation of the Family Council. - Responsible for relationships with players in the financial market. Among my duties is credit (funding) acquisition for operation with financial agents, as well as monitoring M&A operations. - Active participation in tax planning and corporate restructuring projects. - Responsible for strategic alliances to generate revenue and reduce costs, such as payroll migration, transportation management, and cultural incentives. - Responsible for internal processes aimed at cost rationalization (monthly purchase of meal vouchers, fleet demobilization, etc.).
Education

Business, Administration and Marketing
With the merger of two schools, StartSe and Nova SBE Executive Education, this program addresses the needs of leaders from around the world on how to make the best decisions with an impact on our businesses.
Décio Simões Pereira's Contact Information
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