debbie mundell

campaign manager

About

Digital media professional with both brand and agency international experience, having worked in Australia, UK and Europe. Expertise in all online media marketing channels in various business sectors from Finance, Travel, Beauty, Retail and Technology. Specialties - Managing & Executing: - Digital communications - Social media marketing - Content strategy & creation - Influencer marketing - Paid & performance media - Account management - SEM - Online strategy - Client relationship management

Country

australia

City

sydney

Industry

cosmetics

Skill

online marketing, social media marketing, digital marketing, social media, sem, digital strategy, online advertising, e commerce, account management, media planning, digital media, strategy, marketing, crm, media buying, facebook, ppc, affiliate marketing, content strategy, marketing communications, integrated marketing, search engine marketing, customer relationship management

Experience

campaign manager

genesiscare

senior corporate travel consultant

american express

1993-9 - 1999-12 · 6 yrs 4 mos

Worked with American Express in Sydney, Australia from 1993-1998 and then with American Express in London, UK from August 1998 - December 1999. During this time worked in the role of corporate travel consultant, working mainly with large corporations, particularly in the finance sector.

social media specialist

orange line

2015-1 - 2015-7 · 7 mos

* Key Clients: Expedia, Bayer, Royal Canin. * Responsibilities included: * ➢ Key go-to person in the agency for topics relating to social media marketing. * ➢ Consumer decision journey mapping, aligning with SEO analysis, and aligning social * strategy with overall media plan. * ➢ Developing digital content strategies. * ➢ Researching, planning, executing and reporting outreach and influencer programs for * agency clients ranging in sectors from travel through to pet health. * ➢ Providing social and outreach elements for existing clients and new business proposals. * ➢ Researching and forging relationships with social influencers. * ➢ Co-managing agency blog and social media posts.

account director

we are social australia

2012-9 - 2015-1 · 2 yrs 5 mos

senior account director and business development manager

77agency

2007-6 - 2012-9 · 5 yrs 4 mos

retail operations manager nsw

dare gallery

2000-7 - 2006-3 · 5 yrs 9 mos

* The position involved managing five retail furniture stores in Sydney, NSW. The most important aspects of the position were: * Managing approximately 20 staff * Human Resources and Training * Budgeting * Marketing * Building & motivating sales performance * Logistics & Operations

senior social strategist

holler

2016-7 - 2016-8 · 2 mos

Short term freelance support for one specific client, whilst working at HYLAND providing Social Media strategy, Content strategy, Social paid media planning, Influencer marketing

digital communications manager

nude by nature

2017-9 - Present · 9 yrs 1 mo

head of social content

hyland.

2016-5 - 2017-8 · 1 yr 4 mos

Head of Social Content at HM Communication Group

social media director

2015-7 - 2017-8 · 2 yrs 2 mos

* Key Clients: Tourism Tasmania, ahm, Bay Audio. * Responsibilities included: * ➢ Agency social media lead. * ➢ Working with the team to develop innovative brand creative strategies and concepts. * ➢ To create social media and content strategies for clients incorporating insights, channel and * creative concept. * ➢ Client relationship management. * ➢ Management and execution of all social strategies. * ➢ New business planning, strategies and presentation. * ➢ Influencer marketing strategies, research and execution. * ➢ Content management including production, scheduling and reporting. * ➢ Analytics and reporting. * ➢ Researching social trends in key industry sectors.