Dayna Petry

- Research and identify current trends by utilizing fashion resources and following pop culture. - Design graphics, silhouettes, and create mock-ups of garments for seasonal collections. - Develop seasonal presentation decks for multiple clients and present them effectively. - Create tech packs for all products and apparel. - Prepare art files for submission to domestic and overseas manufacturers. - Create catalogs of brands collections within the Craftwork portfolio. - Communicate with clients, departments, and manufacturers to ensure alignment of quality on deliverables. - Review and approve fits, trims, and strike-offs received for each product. - Works closely with the Product Team and the Graphics Team.

-Research and identify current trends -Create 50 designs a week for multiple collections with special themes per collection -Self direct collections -Design printable for multiple lines; women’s & kids -Assist in fit meetings -Create seasonal decks -Communicate with buyers -Communicate with manufacturers about production files, product quality and development -Assist Creative Director with line planning -Develop new silhouettes for future seasons -Assist Creative Director in any tasks requested -Assist with sourcing and product development -Direct, post and create all social media marketing

-Illustrated graphics for social media marketing (including illustrations for Adeline Gray for 2020 Olympics) -Worked on tech packs for women’s wrestling in 2020 -Designed apparel garments for 2020 Olympics

-Assist owner with any tasks needed -Product photography (flats & lifestyle shoots) -Work on seasonal tech packs -Customer service (web)

-Product photography -Created tech packs for all product -Art directed small projects; social media campagins

-Create apparel graphics for special events (volleyball & basketball) hosted in facility and sold in store -Produced graphics (in-house) using ioline vinyl cutter and DTG machine -Maintain CRM accounts and create and produce team orders -Buy products from retailers products that would be carried and sold in store (Roxy, Quicksilver, Adidas) -Manage a staff of 6 on sales floor -Visually merchandise all new products in the store -Maintain daily sales goals -Aid with any facility related tasks in gym for events (setup or tare down)

-Create monthly sponsorship ads (digital and printable) -Sports photography at events -Aided in annual catalog visuals -Product photography -Designed apparel merchandise -Designed logos for rebrand, and any new product logos -Aided in sketching and digital renders of product development -Created production proofs for products being developed -Made instructions for new products produced

-Aid graphic apparel team with any tasks needed -Worked on seasonal tech packs -Worked on core basics line -Designed graphics for Buckle.com -communicated with production and marketing team

-Drive daily sales goals -Managed a staff of 15 -Troubleshoot daily tech issues -Opening and closing store -Deposit drop offs -Cash and money handling (high volume up to $30,000 in cash deposits daily) -Customer service -Passed and up kept several certifications including management and harassment training

-Customer Service -Managed a small team -Setting daily, weekly, monthly ads -Responsible for every price change in the store -Organizing, setting up, and hosting special promo events

-Drive daily sales goals -Maintain customer service expectations -Stock and time management -Maintain floor and set visual marketing displays